Hi there,

Nice to see you all and many thanks to Scott Nover who took over this space while I was out. Isn't he great? Please DM him all your favorite TikToks out of appreciation.

To the news... Can you tell the difference between a human reading a news story and a robot reading you that news story? My colleague, Patrick Kulp, looked at the practice of how more media organizations are turning to AI to narrate their articles and offer audio versions of coverage.

McClatchy, Gannett, and Canadian national newspaper The Globe and Mail have each tried out using the technology, which takes thousands of hours of human speech patterns to create a text-to-speech tool.

Some media properties are seeing success, after pilot tests at The Sacramento Bee and Raleigh News & Observer found a 168% increase in time spent on the news site and an 89% boost in story pageviews.

What else we're covering:

• Karate Kid Revival Cobra Kai Is Now Netflix's No. 1 Show
• Amazon Halo Isn't Just Monitoring Your Health—It's Judging You
• Amazon Gets FAA Approval to Test Drone Deliveries

Fun Fact: The 1970 Range Rover came in six colors, including: Lincoln Green, Sahara Dust and Masai Red.

Need a break? Read about this bizarre commercial.

Let me know what's going on; send any other tricks/tips to sara.jerde@adweek.com. Thanks for reading and see you here tomorrow!

Please consider supporting our journalism with an Adweek Pro Subscription and gain full access to all of Adweek's essential coverage and resources.

It's the latest series to take advantage of the 'Netflix bump'.

Russell Wallach, Chief Executive Officer of Live Nation, and Jabari Hearn, Vice President of Brand at Lyft, join us on September 14-17 for Brandweek, a fully reimagined virtual experience for 2020. 

Register now to lock in your early-bird rate and learn from the Brandweek Masters. (Early-bird rates expire on 9/1)

The company has come under intense scrutiny over allegations of racism and sexism in the workplace.

The ecommerce giant is one step closer to 30-minute deliveries.

At-home shoots during the pandemic allowed for more authentic, personal footage—but weren't without complications.

It also rewards and deducts points for physical activity, or lack thereof.

The Humanity Lab was founded by Veronica Marshall at PR firm MSL.

It’s time to confront those trust issues.