Pharma spends big to advertise during Oscars

Today’s Big News

Mar 12, 2024

During Moderna's 'transition year,’ CEO Stéphane Bancel's total pay fell by about 5% 


Geron faces uphill battle at FDA meeting, as agency questions benefit-risk profile of imetelstat 


Pharma reaches deep into its pockets for Hollywood’s big night, but this year’s Oscar spenders saw a big shift from 2023 


In conversation with Medtronic’s Frank Chan, head of its off-again, on-again acute care & monitoring division 


Merck bets up to $1B on Pearl's 'smart' biomaterial jewels as biotech begins to raise fresh funds 


After transformation under new CEO, Leo Pharma touts innovation model and financial progress 


FDA guidelines consider amyloid reduction 'reasonably likely' to predict Alzheimer's benefit 


FDA hands Class I label to Abbott HeartMate LVAD software recall 

 

Featured

During Moderna's 'transition year,' CEO Stéphane Bancel's total pay fell by about 5%

Despite Moderna’s efforts to prove its mRNA thesis beyond COVID-19 in 2023, the post-pandemic hangover took a heavy toll on the company. In turn, much of the company’s top brass—including CEO Stéphane Bancel—saw their total compensation fall for the year.
 

Top Stories

Geron faces uphill battle at FDA meeting as agency questions benefit-risk profile of imetelstat

With 99% of patients experiencing an adverse event, the FDA is skeptical that the risks associated with Geron’s myelodysplastic syndromes medicine imetelstat outweigh the potential benefit of treatment, particularly in patients with lower-risk cases of the blood cancer.

Pharma reaches deep into its pockets for Hollywood’s big night, but this year’s Oscar spenders saw a big shift from 2023

Pharma upped its Oscars spending bill this year but there was a noticeable absence from the dominant theme we saw during 2023’s awards night.

In conversation with Medtronic’s Frank Chan, head of its off-again, on-again acute care & monitoring division

Once slated to either strike out on their own or be the subject of a potential sale, Medtronic’s patient monitoring and respiratory intervention divisions will see new life after merging into a single multibillion-dollar arm dubbed Acute Care and Monitoring. Fierce Medtech spoke with the unit's president, Frank Chan, about where the division is headed.

Merck bets up to $1B on Pearl's 'smart' biomaterial jewels as biotech begins to raise fresh funds

Merck is signing onto a new research and licensing deal with Pearl Bio, offering up to $1 billion in biobucks. The biotech is looking at fusing synthetic chemistry with biologics, broadening its therapeutic capabilities.

FDA guidelines consider amyloid reduction 'reasonably likely' to predict Alzheimer's benefit

The FDA isn’t going as far to say that amyloid reduction can be considered a primary endpoint in Alzheimer’s disease trials, but the agency is suggesting that the measure can serve as a surrogate endpoint for predicting clinical benefit.

After transformation under new CEO, Leo Pharma touts innovation model and financial progress

Taking over as CEO for an aging company in dire financial straits and in need of a slimdown was a challenging assignment for Christophe Bourdon. Under Bourdon’s watch, Leo Pharma is taking steps toward a rebound. Last month, the 115-year-old Danish private company reported that it cut its operating costs by 14% in 2023 while increasing its revenues by 7%.

FDA hands Class I label to Abbott HeartMate LVAD software recall

The recall covers 1,500 of the tablet apps used to control its implanted LVAD systems, after eight injuries related to the pumps stopping or starting unexpectedly.

Pfizer aims Adcetris for expansion into large B-cell lymphoma after trial win

The antibody-drug conjugate Adcetris has given Pfizer’s oncology department its first pivotal trial win from the legacy Seagen portfolio since the $43 billion merger.

Life sci marketing budgets boomed in 2023, led by spending on trade shows and websites, survey finds

Marketing cut a bigger slice of the budgetary pie at life sciences companies in 2023, a recent survey has found.

To boldly go back: Lilly charts 2nd space trip in 4 months, this time with chronic disease tests

Eli Lilly is launching back into space for another round of experiments, after taking its first flight in late 2023. The focus of the new voyage is experimenting with chronic disease drug discovery.

BeiGene bumps AbbVie, J&J from top lymphoma event sponsor spot

The Leukemia & Lymphoma Society (LLS) has a new top sponsor for its Light The Night events. BeiGene has inked a three-year deal for the sponsorship opportunity, bumping AbbVie’s Pharmacyclics and Johnson & Johnson’s Janssen out of the way in the process.

Acadia to end Nuplazid testing after schizophrenia trial flop and years of failed expansion efforts

The company will not conduct any further clinical trials of the drug, which is currently approved to treat Parkinson’s disease psychosis. The decision comes after years of failed expansion bids in other uses.

Patient Square Capital aims to roll up NanoString assets with $220M bid

After it filed for bankruptcy early last month, the life science tool developer NanoString may have found a new home for its portfolio with the investment firm Patient Square Capital.

Tarsus launches a 'Mite Party' for new Xdemvy marketing campaign

How do you market a drug for a disease that will make most people squirm? Well, Tarsus isn’t shying away from the topic and is going all out on its new campaign aimed at a condition caused by a skin crawling culprit.
 
Fierce podcasts

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'The Top Line': Fierce Medtech's Fierce 15

In this week's episode of "The Top Line," join Conor Hale, Senior Editor of Fierce Medtech, and Andrea Park, Deputy Editor of Fierce Life Sciences, as they share the highlights of this year's Fierce Medtech Fierce 15. 
 

Resources

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