Happy International Color Day! To view this email as a web page,
click here | | | Today, we recognize International Color Day. Here at Datacolor, we appreciate the importance of color in our lives – its power to evoke emotion, capture our attention and inform us. Color is a vast, beautiful universal language - subtle, bold, nuanced, direct – which is why getting it right matters so much. Whether in a manufacturing setting where consistent color replication can convey reliability, or the studio where a photographer weaves an entire story in a single image through the artful use of color and light. Our respect for color is as boundless as the myriad of ways we use it to communicate, and its ability to connect us to one another is certainly something worth celebrating. Albert Busch CEO, Datacolor | | |
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| | | | | International Color Day | | | | The International Color Association (AIC) adopted the idea of an International Day of Color in 2009. AIC supported the idea since “…colour is, thanks to visual perception, one of the most influential phenomena in people’s lives and also one of the channels that contributes most greatly to the perception of reality. Read More > | | |
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| | | | | Red | | | | On theme with our brand, last autumn we ran a photo contest asking photographers for submissions following the color genre red. Today we introduce professional photographer, Andre Boto from Portugal. He finds inspiration in the unusual, so that his images have more impact on his viewers. Read More > | | |
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| | | | | What is Color Management? | | | | As a creative, we have the expectation that “What You See is What You Get” (WYSIWYG) in our workflow. We are visual people who trust our eyes and our instincts for making our art. Using color management tools helps to meet our workflow expectations and realize our intended vision. Find out how Color Management Can Be Easy in our Spyder eBook. Download eBook > | | |
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| | | | | Color Management Tip - Dark Prints | | | | Have you ever been disappointed with dark, dull color in your image prints? A recent survey we ran asking photographers how satisfied they were with their printing results showed that over a third of respondents were disappointed because they felt their prints were too dark and details were missing in shadowed areas. Datacolor’s John Walrath offers some helpful tips on what to do when your prints are too dark in his blog post on this subject. Read More > | | |
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| | | | | Seeing Red | | | | Men and women see things differently – at least as far as the color red goes. Researchers at the University of Arizona discovered the ability to see red comes from a gene that is attached to the X chromosome. Since women have two X chromosomes, the two copies of these genes help women perceive the red-orange spectrum better. | | |
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| | | | | Red Lipstick | | | | The appeal of painting one’s lips red dates to a Sumerian queen, around 3500 B.C.E., where she used a paste of white lead and crushed red rock to tint her lips. The trend spread to ancient Egypt where both men and women (most notably, Cleopatra) reddened their lips with a stain made from crushed ants and cochineal beetles – the latter of which is still used in non-vegan lipstick formulations (identified as carmine as an ingredient). | | |
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| | | | | Coral Communication | | | | Color is a form of communication in nature. Coral reefs affected by climate change bleach to a ghostly white. Scientists have found that this is a type of “sunscreen” layer the coral produces to protect it from harmful rays as it also creates a glowing display to encourage algae to return. | | |
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| | | | | Have a Question? | | | | Our support team is available to help with any product or order inquiries. Please don’t hesitate to reach out! Contact Us > | | |
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| | | “There's a reason we don't see the world in black and white" -Celerie Kemble, Interior decorator/designer | | |
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