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March 26, 2020
 
Somryst
 
 

Pear Therapeutics announced this morning that Somryst, its prescription digital therapeutic for adults with chronic insomnia, has received marketing authorization from the FDA.

The treatment provides cognitive behavioral therapy for insomnia (CBTi) alongside personalized, algorithm-generated sleep restriction recommendations. The digital therapeutic was reviewed through the agency's 510(k) pathway and, notably, is also the first product to pass through the FDA's experimental Software Precertification Pilot Program.

Somryst's tailored CBTi is delivered over the course of nine weeks through a smartphone, tablet or similar device. It is intended to treat the symptoms of patients aged 22 years or older with chronic insomnia, and is only available by prescription from a licensed healthcare provider.

Pear's regulatory submission was accompanied by two randomized controlled trials of the digital therapeutic, the company said in its announcement. The first, published in JAMA Psychiatry, measured six- and 12-month insomnia symptoms among 303 patients assigned the treatment or an active control. The second, published in Lancet Psychiatry, involved 1,149 patients, and demonstrated benefits over controls persisting as long as 12 months among those assigned the 9-week treatment.

While the company doesn't yet have a time line for when the product will hit the market, Dr. Yuri Maricich, Chief Medical Officer at Pear, said that Pear's goal is to follow a commercialization and distribution model roughly similar to those of its other two products, reSET and reSET-O. In this approach, a provider would send the prescription to Pear's "Patient Service Center," which staffs specialists who guide the patient through downloading the app through the App Store or Google Play Store, entering their prescription access code and then using the app-based therapy itself.

WHY IT MATTERS

CBTi is a listed as a first-line treatment for chronic insomnia in clinical guidelines from the American College of Physicians and the American Academy of Sleep Medicine alike. The downside, Maricich said, is that the demand for these behavioral health treatments greatly outstrip the 500 clinicians certified to provide CBTi in the U.S.

"The majority of patients aren't able to get treatment," he said. "Even if you are lucky enough to get [it], we often hear both from the clinicians, as well as patients, that they have a waiting list that oftentimes stretches beyond a year. So there's a really huge need."

As a digital treatment, Somryst can be easily scaled and delivered to patients who otherwise might have been prescribed a more traditional drug for their medication. With this in mind, he said that the company will be focusing on raising awareness of the product among a broad range of providers, and primary care doctors in particular.

"Primary care clinicians in general actually treat the bulk of chronic insomnia by volume, but typically because they haven't had good treatment options ... they'll just say, 'Well, why don't you take this pill for a little bit?' because they just don't have access," Maricich said. "I think the main point here is that there is going to be a broad group of clinicians who will now have something they can actually provide, that they know is the recommended [treatment]. That will just be part of [Pear's] overall approach: How do we make sure clinicians across specialty types know about it and have access?"

For Pear, Maricich said that Somryst clearance represents a major portfolio expansion beyond addiction treatment and into the broader neurobehavioral intervention space. For digital health at large, the digital therapeutic is now the first and only product put through the ringer of the Precertification Program's 1.0 Working Model.

Maricich spoke at length about what the Pre-Cert process was like for Pear and what others might expect when the pathway is opened to the public (check back with MobiHealthNews tomorrow for a full Q&A write-up). While the prescription digital therapeutics company's experience with the early Working Model and a simultaneous 510(k) was certainly atypical, he did note that the program's "Excellence Assessments" will likely be more expansive than some might be expecting.

"If a company was getting ready to go to an Excellence Appraisal and thought, 'Oh, we just need our quality people to show up, this is just an overview of our quality systems,' it was much larger than that," he said. "It was, writ large, what does high-quality software that impacts health look like? And, how do we think about that, not just from a quality perspective, but from a clinical perspective, from an organizational level around monitoring and refining our actual development process in an agile way to make the software better over time."

THE LARGER TREND

Pear announced that Somryst would be putting the FDA's experimental framework through its paces back in July, and was tapped to participate in the pilot as far back as 2017. The program itself was scheduled to conclude its one-year trial of the Working Model with the new decade, although the last update from the agency came with its six-month check-in during the summer.

Pear itself went through a bit of a shakeup last fall when its digital-therapeutics commercialization arrangement with Novartis' Sandoz came to an abrupt end. However, the company has been steadfast in its ability to commercialize and distribute its product without the pharma's support, and even announced a flurry of tech acquisitions around the start of the new year.

ON THE RECORD

“The FDA’s authorization of our third PDT, Somryst, demonstrates our ongoing commitment to redefine disease treatment through the development of PDTs,” Dr. Corey McCann, president and CEO of Pear Therapeutics, said in a statement. “Now, more than ever, easily-accessible treatment options are imperative for patients suffering from chronic conditions. Pear has built the capabilities, pipeline, and platform to allow us to build PDTs that help patients across a variety of disease areas.”

 
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On the frontlines of the coronavirus, crisis providers are tapping into digital mechanisms to communicate with patients and track the spread of the disease.

Yesterday MassChallenge hosted a summit on innovation in the age of the coronavirus crisis, which included a panel on how tech can play a role in direct patient care.

"If there is any silver linings it's that the [American Medical Association] along with many other organizations have been working for telehealth adoption for some time. Obviously it is really having its moment right now and [has been] able to step up to keep providers and patients safe on the front lines," Meg Barron, vice president of Digital Health Strategy at the American Medical Association, said during the summit.

She noted that health systems all over the country are reporting a rapid increase in adoption, and mentioned that Cleveland Clinic's telehealth calls had a 15-fold increase over the last week.

"We are doing more virtual visits in a given day than we did the entire proceeding year, so things can change," John Brownstein, Chief Innovation Officer at Boston Children's Hospital, said during the panel. "I don't see us going back to the way things were, in a positive way. I think we've opened physicians' eyes, opened up the administrators' eyes, patients are recognizing the value. ... It has focused our team to deploy this at scale and these kinds of digital practices become core to the practice of medicine going forward."

While the technology has been around for over 20 years, it struggled to make its way into the mainstream. Now many provider organizations are looking for better ways to use the tech to its full potential.

"I work at the VA, and the VA has had telemedicine in place for a while, but hasn't used it at scale," Jennifer Joe, physician and CEO of Vanguard Health, said. "Also potentially it hasn't used it in all of the applications that it could be used in."

Treating coronavirus patients isn't the only way that providers are turning to this technology. With folks across the country in isolation and quarantine, it has also become a way for patients to connect with their doctor about mental health.

"It's a very stressful time for all of us. It's stressful for the providers, it's a stressful time for the community," Joe said. "There are a lot of unknowns. It's hard to be home with your children while you are trying to figure out work. I've heard stories that the use of telemedicine for addressing those issues has been surprisingly good. Where I've seen those stories is where you already have an established system – so you already have a primary care doctor, or you already have someone who normally takes care of you. They did not have telehealth but they've spun it up in the last week, and they are much more accessible than they have been before."

Baron stressed that the importance of patients being able to maintain that connection with their primary provider.

"While we commend the fact CMS has been limiting the regulations around telehealth for sure, at the same time we definitely advocate for the continuity of care and the strong bond of the patient-physician relationship," Baron said. "The fact that so many practices have been able to spin up telehealth options to make that happen is extremely commendable."

While telemedicine may have a spike in adoption, the coronavirus crisis has forced startups to make some difficult choices.

"On one hand, there is some incredible work and pivoting, that we are seeing from companies ... that have been able to adapt their product and be incredibly fast and nimble, and able to offer it for free to health systems. Then we are seeing incredible efforts on the part of the IT group at the hospital... so now is a great moment to start working with the digital health ecosystem," Brownstein said. "On the other hand, there is a real challenge. A lot of our efforts have come to a standstill ... We are worried they may die on the vine because they haven't had the lift."

It's no secret the market has seen a slew of new features added onto digital health products to address the needs of the virus. However, not all startups are designed to deal with this pandemic.

"So looking at the economic side of this," Nick Doughty, managing director of MassChallenge HealthTech, said. "Not every startup is it appropriate to pivot and go after COVID-19. We may need their solutions in 6 months but there is a reality that some of them might be put on pause."

The overarching message from panelists: Use tech when it makes sense.

"It's threading that needle appropriately to be valuable but not taking advantage of a moment where we are all spread so thin," Brownstein said.

 
 
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