The top pharma ad spenders of 2022

Today's Big News

May 1, 2023

Struggling Biogen paid its 2 CEOs more than $57M last year, including $30.5M to new chief Viehbacher


‘More in the hopper': European Big Pharmas hint M&A could ramp up


The top 10 pharma drug ad spenders for 2022


Abbott rolls out artificial pancreas system to UK with Ypsomed, CamDiab


With negative FDA panel vote, AZ and Merck's Lynparza looks set for narrow nod in prostate cancer


Astellas keeps the big buyouts rolling, inking $5.9B Iveric takeover ahead of FDA eye disease ruling

 

Featured

Struggling Biogen paid its 2 CEOs more than $57M last year, including $30.5M to new chief Chris Viehbacher

Chris Viehbacher, who took over as CEO at Biogen in November, collected a pay package worth $30.5 million last year, according to an SEC filing. Most of the pay came in the form of equity awards, inducing him to join the company. The figure will make him one of the highest-paid execs in the industry in 2022.
 

Top Stories

'More in the hopper': European Big Pharmas hint M&A could ramp up

Big Pharma dealmaking may have remained relatively tepid in the first quarter, but some of the bigger European players used their earnings calls last week to suggest they may be turning on the spending taps later in the year.

The top 10 pharma drug ad spenders for 2022

Welcome to the breakdown of the top 10 biggest drug ad spenders in pharma for 2022 as we reveal who funneled the most cash into their campaigns.

Abbott rolls out artificial pancreas system to UK with Ypsomed, CamDiab

When linked to Ypsomed’s pump and an app developed by University of Cambridge spinout CamDiab, Abbott said the trio can help algorithmically manage background insulin levels in people with Type 1 diabetes.

With negative FDA panel vote, AZ and Merck's Lynparza looks set for narrow nod in prostate cancer 

A panel of external experts for the FDA voted 11 to 1 in support of a narrow approval for AstraZeneca and Merck's Lynparza in metastatic castration-resistant prostate cancer (mCRPC). A comment from FDA's oncology chief Rick Pazdur, M.D., likely played a crucial part in Friday's vote outcome.

Astellas keeps the big buyouts rolling, inking $5.9B Iveric takeover ahead of FDA eye disease ruling

The multibillion-dollar biotech buyouts keep on coming. Astellas Pharma is the latest drugmaker to get in on the act, agreeing to pay $5.9 billion to buy Iveric Bio and establish itself as a player in an emerging eye disease niche.

Patient Square Capital launches medtech backer Elevage with $300M investment

The new Elevage Medical Technologies will follow the approach of Patient Square’s Enevate Sciences—which made its debut nearly a year ago to the day.

FDA turns back Ascendis' hormone drug over manufacturing issues

After the FDA threw a wrench in Ascendis' plans for a hypoparathyroidism drug approval by flagging deficiencies in its application, the agency has now issued a complete response letter.

Sanofi bets $750M to enter glycogen-lined Maze deal with lead asset waiting in the middle

Sanofi is betting up to $750 million to license a phase 2-ready treatment for Pompe disease from Maze Therapeutics. The deal includes $150 million in upfront cash and equity.

Medtronic’s next-gen leadless pacemakers score FDA approval

According to the company, the the Micra AV2 and VR2 can offer up to 40% more battery life over their predecessors.

Moderna looks to the future with latest campaign and a flashy new ad

Moderna’s new TV spot, “Welcome to the mRNAge," is here to let people know that messenger RNA vaccines are not just a one trick (COVID-19) pony.

Ovid snaps up Rock2 inhibitor from Sam Waksal-led biotech, continuing climb through neurological terrain

Ovid Therapeutics has taken another leap forward in its quest to treat seizures and rare brain disorders, buying into a clinical-stage Rock2 inhibitor from a biotech led by Sam Waksal, Ph.D.

Danaher’s Aldevron unit plots mRNA manufacturing expansion

Aldevron, a subsidiary of Danaher, unveiled plans to expand its mRNA manufacturing operations to include lipid nanoparticle (LNP) encapsulation and aseptic fill-finish capabilities.
 
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Resources

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Decentralized Clinical Trials: The Complete Guide for 2023

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How Lilly’s Legal and Library Services Empower Teams Across the Drug Development Pipeline

What role do the Library and Legal teams play in the drug development pipeline at Lilly? An import one – find out how.
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Medical Affairs Metamorphosis VI: The Changing Face of Stakeholder Engagement

This paper focuses on stakeholder engagement and how Medical Affairs teams’ responsibilities, goals, tools, and techniques are changing.
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Maximizing Clinical Trial Success

Strategies for Optimal Site Selection and Feasibility Research in Novel Therapies and Geographies
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eConsent: Flexible Consent Through Enabling Technologies

How can eConsent provide a more flexible approach to informed consent?
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Coming to America: Keys to Success for ex-US Digital Health Companies Entering the US Market

This paper outlines an approach that digital health / therapeutics companies can use when developing a go-to-market strategy for the complex US market.
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Plan for scalable process liquid and buffer preparation

Preparation of critical process liquids and buffer components shifts resources away from core activities and can be filled with inefficiencies and risks that can increase time and costs across your workflow. Learn about the framework to help reduce your total costs beyond capital and operational expenditures and set a solid foundation for successful scale-up of buffer preparation.
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Running Decentralized Trials at Scale

Explore how clinical supply can be scaled up as decentralized programs progress, and how technological solutions can accelerate trial deployment.
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Designing an Optimal APAC Clinical Supply Chain

Discover key considerations that every trial sponsor should know when navigating the complex clinical supply distribution landscape across Asia-Pacific.
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Key Clinical Supply Issues Sponsors Should Consider with their CRO

As sponsors increasingly look to CROs to support their clinical studies, making and addressing certain clinical supply considerations at the outset of the relationship can reduce the risk of potentially unforeseen impact to budget and time later. Discover key issues sponsors should consider to help their CRO or partner of choice better understand their clinical supply needs.

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Specialized Expertise for Management of Clinical Supply Budgets

For sponsors, cost is a key concern when it comes to managing the supply of their clinical trials. A financial project analyst (FPA) is a specialized expert who can help control clinical supply costs and keep the project within budget. Explore the critical role that a Financial Project Analyst plays in clinical trial supply and budget management.
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Clinical Supply Solutions for the Asia-Pacific Region

Learn how Catalent’s extensive network across APAC can meet a wide range of clinical supply needs for sponsors conducting trials within the region.
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Roles and Responsibilities of Specialized Clinical Supply Experts

How can specialized expertise help you optimize your clinical supply chain? Learn about the roles and responsibilities of unique experts such as clinical supply management, project management, and financial project analysis.
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Questions You Need to Ask Your CRO About Clinical Supply

Planning on using a CRO to support your next clinical study? This infographic outlines critical areas to address at the start of the relationship in order to ensure that budget and timelines keep on track for the duration of the trial.
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Supply Services to Support Clinical Trials in Japan & Beyond

Explore Catalent’s newest clinical supply facility in Japan, including the comprehensive services & solutions it offers to help support trials both in-country & around the world.
 

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