Medtechs trump pharma at Cannes Lions

Today’s Big News

Jun 20, 2024

Watch out, GSK. Gilead’s twice-yearly PrEP drug shows 100% efficacy for HIV prevention


Jazz hits dud note as midphase essential tremor test misses endpoint


'The rise of the customer is really important': As medical devices trump Rx drugs at Cannes Lions, its Jury President notes a shift


J&J's digital spree continues with Polyphonic 'social network' for surgeons


AbbVie's rising star Skyrizi nabs key ulcerative colitis FDA approval


Taysha links gene therapy to motor gains in small Rett study

 

Featured

Watch out, GSK. Gilead’s twice-yearly PrEP drug shows 100% efficacy for HIV prevention

For the first time, an HIV PrEP drug candidate has shown zero infections in a phase 3 trial. For Gilead, it serves as one of two pieces for a potential FDA filing. For GSK, it means a major competitor could be looming around the corner.
 

Top Stories

Jazz hits dud note as midphase essential tremor test misses endpoint

Jazz Pharmaceuticals hit a bum note Thursday, reporting the failure of a phase 2b essential tremor trial to meet its primary endpoint. But the drugmaker saw numeric improvements and is waiting on the data from another study rather than immediately bringing the curtain down on the program.

'The rise of the customer is really important': As medical devices trump Rx drugs at Cannes Lions, its Jury President notes a shift

Not since the pre-COVID days in 2019 has a pure-play pharmaceutical company managed to win the top prize at the prestigious Cannes Lions International Festival of Creativity, as medical technology and device firms have seemingly taken over.

J&J's digital spree continues with Polyphonic 'social network' for surgeons

Designed as something of a private social network for clinicians, Polyphonic will allow users to share annotated video from procedures within their health system and tag in others for their input.

AbbVie's rising star Skyrizi nabs key ulcerative colitis FDA approval

Since its original nod in 2019, AbbVie's IL-23 inhibitor has added several new uses over the years. Now, its fourth approved disease area is ulcerative colitis.

Taysha links gene therapy to motor gains in small Rett study

Taysha Gene Therapies has unfurled more data in the developmental disorder Rett syndrome, linking its gene therapy to improvements in the first adults and children to receive low doses of the candidate.

UCB bangs drum for epilepsy drug in videos about ‘sound of profound’ seizure reduction

UCB wants you to hear the sound of profound seizure reduction. Across a series of videos, the Belgian drugmaker makes the case that its Dravet syndrome drug Fintepla amplifies family life by allowing people to experience more seizure-free days.

Evidation launches digital migraine research platform and symptom tracker

The MigraineSmart program will collect patient-reported outcomes and survey responses, as well as data from wearable activity trackers—and combine them to chart the relationship between the two.

J&J's subcutaneous version of Tremfya excels in Crohn's disease study

After touting the success of its intravenous (IV) formulation of Tremfya in two head-to-head trials against its own Stelara in Crohn’s disease, Johnson & Johnson has shown the success of a subcutaneous (SC) version of Tremfya in another Crohn's disease study.

Biopharma dealmaking continues to rise, but M&A values hold steady: PwC

Thanks to a flurry of dealmaking across the Christmas period and into the new year, it sure feels like both biotechs and Big Pharma have picked up the pace when it comes to hunting down fresh assets. After crunching the data, PwC has come to the same conclusion.

Ferring launches online assessment tool, educational platform around male fertility

Ferring Pharmaceuticals is setting the record straight on fertility issues.

In fight against knockoff weight loss meds, Eli Lilly accuses sellers of 'deceptive' advertising

Eli Lilly is stepping up its effort to combat the improper sale of compounded versions of its popular diabetes and weight loss drugs. The Indianapolis-based drugmaker is suing six wellness centers, medical spas and others that it claims are using "deceptive" advertising.

Omnichannel failing to boost customer engagement, creating data challenges: survey

Biopharma marketing has an omnichannel problem. Almost everyone has adopted the approach but few are seeing positive effects on engagement, according to a survey, leaving the industry looking for ways to realize the promise.
 
Fierce podcasts

Don’t miss an episode

Inside this year’s ASCO: Biggest data drops, trends and the best exhibit booth

In this week's episode of "The Top Line," journalists from Fierce Biotech and Fierce Pharma discuss the most talked-about data drops at ASCO and share on-the-ground details, including their experience with Gilead’s virtual reality Trodelvy ride. 
 

Resources

Webinar

Enhance your long-term cell & gene therapy success with pDNA manufacturing solutions

Watch our on-demand webinar video to learn more about the challenges in pDNA manufacturing for gene and cell therapy and how to resolve many of these barriers by partnering with our experts through the adoption of vital manufacturing technologies and strategies.
Whitepaper

A Comprehensive and Flexible Approach to CMC for Fab and Fc-Fusion Development Programs

New molecular formats are gaining momentum in today’s market. Characterizing these products and developing robust manufacturing processes can help to usher them to market and provide new treatment options for diseases which are currently challenging to treat. Read this white paper to learn more.
Whitepaper

Adding Rare Disease Products to Your Company’s Portfolio

This paper outlines the challenges, pitfalls, & solutions associated with adding rare disease therapies to a biopharma company’s portfolio.
 

Industry Events

On Helix

Date: ‌4 ‌July ‌2024 ‌- ‌Location: ‌Babraham ‌Research ‌Campus, ‌Cambridge ‌UK

 

Upcoming Fierce Events