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Ordering Up! The F&B industry's new approach to marketing
WEBINAR: Ordering up! How F&B is Feeding Limited Edition Drops Thursday, May 27th at 9am PST / 12pm EST French fry socks, ice cream-inspired sneakers, fast food-themed hotels, chicken-scented clogs… all wild ideas on paper but sold out in seconds. This shows the power these unique and unexpected marketing strategies have when timeless food brands team up with new partners. This webinar will dive into how the food and beverage industry are bending the rules when it comes to creating new product extensions that surprise and delight. | Sign Up Today | Speakers include: Ernie Savo, Senior Director, Global Licensing and Business Development - The Hershey Company Julian Baek, Associate Brand Manager – Popsicle, Unilever Jen Levin, Brand Licensing Manager, North America - Mondelēz International Moderated by: Daniel Avener, Chief Executive Officer, MDR Brand Management |
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