Here’s what happened to 3 of my clients last week:
- One client had a small dip in sales - One client lost $40,000 in a FB ad account hack - One client had a pay station stolen from his car wash
Now let’s check how each rated their week on a scale of 1-10...
- Small dip in sales = 5/10 - Lost $40K due to cyber hack = 8/10 - Lost pay station due to vandalism = 9/10
If you’ve been reading my emails for a while, you’ve likely heard me talk about how important it is for entrepreneurs to have the “Unstoppable Operator’s Mindset”…
That no matter what is happening you can never get “down”…
Because if you get down from minor setbacks…
How will you ever recover when something actually bad happens?
In my personal opinion…
The #1 Killer of Entrepreneurial Dreams is the inability to bounce back.
Listen, if you own a business…
Eventually someone will steal from you, someone will sue you, and someone will quit on you.
Sometimes this will happen all in the same day.
Millionaire and Billionaire entrepreneurs take these punches to the face and come back for more.
Most other people quit.
They quit at the first refund they get…
The first prospect that says “no”...
Or the first product or business idea that flops.
If that’s you, there’s no hope in growing a successful business. Get a j-o-b.
But if you’re serious about being an entrepreneur…
It’s critical to develop an Unstoppable Operator Mindset.
Eventually, like my 8/10’s above… You’ll become a “grizzled entrepreneur” with thick skin…
That gets thicker every week thanks to new problems like hacks and theft — which you learn to endure and overcome.
Replacing a 5/10 attitude in the face of small stress…
With a never-wavering 11/10 mindset every single day…
Is the biggest game changer that most people completely overlook.
The attitude shift will help you approach problems differently (and better) for the rest of your life…
And it’s virtually guaranteed to add more dollars to your bottom line…
Not to mention lower stress and improve your long term health.
Success Loves Speed,
Craig
PS - If you’re ready to 2X your income (or more) while working 10 less hours per week...
... Just REPLY to this email with the words “2X 10 LESS” and we'll set up a time to chat with you to find out if we can help.
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