Most of the world hates car salesmen.
Don’t get me wrong — I know some amazing folks who’ve sold cars…
But there’s no denying the stigma.
“Used car salesman” has become a common phrase for someone who comes off slick, sleazy, and insincere.
And according to a survey by Edmunds.com…
1 in 5 Americans would rather give up sex for a month than deal with buying a car…
And 1 in 3 would rather do their taxes or go to the DMV.
So it’s safe to say a LOT of people loathe the thought of walking into a dealership.
And when they do, their guard is fully up.
But despite all that, according to the Guinness Book of Records…
The ‘World’s Greatest Salesman’ isn’t a real estate agent…
Or an insurance broker...
It’s not even the “you’re gonna love my nuts” guy from the SlapChop commercials.
Oddly enough, the Guinness Record holder for world’s greatest salesman…
Is a high school dropout from Detroit who sold cars.
Between 1963 and 1977, Joe Girard sold over 13,000 cars for Chevrolet.
On his best day he sold 18 new vehicles…
174 in his best month…
And 1,425 in his best year.
To put that in perspective…
Most medium sized Chevy dealers only sell 1200-1800 cars per year.
While smaller stores do much less.
Which means Girard regularly outsold entire DEALERSHIPS all by himself.
Even more incredible — he didn’t start selling cars until he was 35…
Had no formal sales experience…
And previously worked as a dishwasher and shoeshine boy.
In fact, Joe was from one of the poorest parts of East Detroit and had little in common with his well-to-do customers who could afford to buy cars.
So how did a broke, uneducated man with zero training overcome the mistrust and anxiety of thousands of car shoppers…
Land a Guinness World Record…
And earn himself a fortune estimated at over $9 million?
Before I reveal his greatest sales secret…
It’s important to understand that Girard already had two other critical factors for sales success:
1. He sold a high quality product he truly believed in.
2. He actually cared about his customers and went above & beyond to provide outstanding service.
By checking both those boxes…
He set himself up to win the trust of his clients and ultimately their business.
Had he just stopped there, he probably would have been an above average salesperson…
But it’s unlikely he ever would’ve become world class.
Because there’s a third critical factor that allowed him to stand head and shoulders above everyone else…
Joe Girard was a MASTER at getting referrals.
Why is that so important?
Because having the ability to multiply ONE sale into 3, 5, or even 10+ additional sales — is like a “cheat code” for raking in massive profits in virtually any type of business.
Think about it…
New leads generated by word of mouth cost ZERO marketing dollars…
Yet they can be some of the best and most profitable customers you’ll ever have.
According to market research think-tank, Annex Cloud, which serves huge companies like Harley Davidson, TaylorMade, and Toyota:
- Referrals are 3-5X more likely to buy than any other lead source
- Referred customers average a 25% higher profit margin
- And referrals are 4X more likely to refer even more new buyers your way
But even if you think getting more referrals sounds like a great idea…
Most people simply don’t know where to start.
Maybe you’ve already asked for referrals til you were blue in the face… without getting much in return.
That’s because 99% of business owners and even sales people are missing a crucial step.
It’s not enough to just ask your clients for referrals…
You also have to make it EASY for them by telling them exactly what to say.
That’s why I’m sharing my “Two Done-for-You Referral Scripts” to unleash a tsunami of new leads and sales in your business…
In the August issue of Millionaire Monthly.
Script #1 tells you exactly when and how to ask your clients for referrals…
And Script #2 gives your clients an ultra-simple and easy way to introduce you and your product to their family and friends.
These scripts have worked like gangbusters to bring a jetstream of happy new buyers into hundreds of my client’s businesses, our coaching programs, and the gyms I used to own.
If you want to ramp up your sales and maximize profits without spending any extra dough…
Then these scripts are for you.
They’re easy to follow and quick to implement so you can start using them immediately.
There’s just one catch:
Only great businesses deserve referrals.
If you’re not selling an excellent product and providing top-notch customer service these scripts will not work.
Neither will anything else you do. Those are two things you can't substitute.
But as long as you’ve earned the right to ask your clients to serve their friends and family…
Then these referral scripts can open the door to a whole new way of doing business for you.
So if that sounds like it’s up your alley, I suggest you move fast…
This issue is already with the designer and I expect it to deliver sometime early tomorrow morning.
You can use the link below to subscribe before then and make sure it ends up in your inbox…
>>> Click here to join Millionaire Monthly and unlock the #1 tool of the “world’s greatest salesman”
Success Loves Speed,
Craig
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