Last summer, IPG acquired Acxiom and, over the last year, the company has been implementing the data offering into its media agencies, eyeing new data products and reconsidering its leadership structure across both agencies and Acxiom.
August 05, 2019

From Facebook's pitch for TV ad budgets to IPG's clearer picture for the Acxiom acquisition, here are our top stores for Monday.

  • Pitch deck: Here's how Facebook is competing for TV and video ad budgets. Facebook is learning how to compete in the annual TV-and-video upfront market, as evidenced by a pitch deck that Facebook shared with ad buyers.
  • Last summer, IPG acquired Acxiom and, over the last year, the company has been implementing the data offering into its media agencies, eyeing new data products and reconsidering its leadership structure across both agencies and Acxiom.
  • In June, Digiday Media launched Modern Retail to help readers successfully navigate a period of rapid and unprecedented change across the retail industry, with daily news, context, and analysis on the most pressing topics and trends coursing through consumerism. Today, we're excited to announce we're extending those efforts with the introduction of Modern Retail+, a premium membership program designed to keep members at the cutting edge of retail's reinvention.
Other things to know about
  • Help us make Digiday better for you. Take this quick survey for the chance to win a $25 Amazon gift card. 
  • The 2016 Olympics faced lackluster TV ratings as viewers scattered into the digital wilderness. Heading into Tokyo 2020, sponsors will focus on programmatic techniques to reach beyond television. Sponsored by GumGum.
Top Stories
Internal Organization
Last summer, IPG acquired Acxiom and, over the last year, the company has been implementing the data offering into its media agencies, eyeing new data products and reconsidering its leadership structure across both agencies and Acxiom.
howdy!
Modern Retail
Today, we’re excited to announce we’re extending those efforts with the introduction of Modern Retail+, a premium membership program designed to keep members at the cutting edge of retail’s reinvention.
Sponsored by flipboard
Content interests often intersect in unexpected ways. (Did you know DIY fanatics also tend to read about politics?) With a deep-dive into the consumption habits of 145 million consumers, we surfaced some of the more surprising connections.
Advertisement
howdy!
Since they launched in 2017, three NBC News sub-brands, Mach, Better and Think, have become laboratories where the news publisher is learning to more effectively serve its readers’ needs.
Sponsored by Hightail
Brands, marketers, agencies and publishers rely heavily on creative assets. We’d like to know more about your company’s creative collaboration process.
howdy!
Marketing on Platforms
YouTube Kids was YouTube’s attempt to build a platform designed for children as opposed to assuming that all users were over 13.
Advertisement
Sponsored by AdColony
“Gamers” are now nearly synonymous with everyday consumers — and it’s time for traditional advertisers to pay attention.
howdy!
DIGIDAY+ MEMBER EXCLUSIVE
Agencies are grappling with a new political — and social — reality.
howdy!
Internal Organization
Marketing departments are still seen as a drain of resources and costs for big brands, even as marketers have worked to prove the value of their departments.

All Latest Stories

Brands in Culture
"After I raised that initial round of funding, I wanted to figure out what I was building towards."
You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006