INDUSTRY NEWS: Accenture and Qualcomm Technologies are collaborating with InterContinental Hotels Group to develop a virtual reality program to help streamline event planning. Program features enable users to modify room layouts, toggle between table and chair configurations, stage placement, decorations, and lighting. LOS ANGELES: The Fairmont Century Plaza—a new $2.5 billion mixed-use development slated to open this spring—has a new food and beverage team led by Daniel Sabo. Other new appointments include executive chef Atticus Garant, executive chef of Lumière Jason Franey, executive pastry chef Michael Aguilar, and beverage manager CJ Catalano. MIAMI/SOUTH FLORIDA: Miami Beach Pride announced its 2020 theme, “Let's Have a Ball!” The event, scheduled for March 28-April 5, which is an expansion to nine days from seven, will include a voguing ball featuring Pose star Jason Rodriguez. Celebrity Cruises is the presenting sponsor. NEW YORK: Christa Carone has been named president of CSM North America, a sports and entertainment agency with clients including TikTok, Amazon Prime Video, Mazda, Fox, and L'Oréal. Carone was most recently president of Group Nine Media, home to media brands such as Thrillist and PopSugar. SAN DIEGO: The agency Grandesign Experiential has rebranded as GDX Studios. In addition to its experiential marketing services, the company will now offer tracking capabilities, content capture, consumer touch points, public relations, and social media services. The company’s clients include WarnerMedia, Universal Studios, Adult Swim, HBO, Freeform, Disney, and Carnival. |