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Top stories for 01.17.18

Media Relations
10 pitching commandments for PR pros and startups
10 pitching commandments for PR pros and startups'

Launching a tech company is hard work, as is building buzz about your new products and services. Good coverage can boost your brand, so follow these guidelines for savvy pitching.

YouTube unveils new eligibility rules—and more direct oversight Marketing
YouTube unveils new eligibility rules—and more direct oversight
The online platform wants to prevent another fiasco like YouTube star Logan Paul’s offensive video of a recent suicide. What do the changes mean for influencers and brand managers?
 
 
How classic storytelling narratives can improve your speeches Infographic
How classic storytelling narratives can improve your speeches
Who doesn’t love a nice rags-to-riches tale or a swashbuckling story about overcoming a monster? Use these timeless themes and plot structures to strengthen your next presentation.
 
 
Follow these 8 steps to prepare for a crisis Crisis Communications
Follow these 8 steps to prepare for a crisis
Your response to a disaster starts long before the first flare-up. It must begin with a change in mindset among everyone in your organization. Preserving your reputation is vital. Here’s how.
 
 
Are you on the cutting edge of digital communications? The PR Industry
Are you on the cutting edge of digital communications?
PR Daily’s 2018 Digital PR & Social Media Awards spotlights the communicators who dominated digital platforms and generated outstanding buzz for their clients or organizations.
 
 
66 percent of consumers prefer a strong stand on political and social issues Marketing
66 percent of consumers prefer a strong stand on political and social issues
There are risks when you take a stand on a hot-button topic, but a recent Sprout Social report revealed that potentially offending customers is outweighed by benefits.
 
 
Announcing PR Daily’s 2018 Digital PR & Social Media Awards Awards
Announcing PR Daily’s 2018 Digital PR & Social Media Awards
Your social media success shouldn’t be a secret. Enter PR Daily’s Digital PR & Social Media Awards. Save $50 when you apply by Feb. 14.
 
 
Fake news and the ugly rise of sponsored content From the Archives
Fake news and the ugly rise of sponsored content
This PR pro says corporate communicators are to blame for clickbait articles and false stories, because native advertising has changed the way readers look at articles. He also faults mainstream news outlets.
 
 
How to avoid pitfalls in your micro-influencer campaign Marketing
How to avoid pitfalls in your micro-influencer campaign
Some marketing bigwigs are doubting the effectiveness of mid-level influencers and internet personalities. Is their impact limited or is your organization doing something wrong?
 
 
3 reasons why you should let us write your content Content Marketing
3 reasons why you should let us write your content
Connect with corporate communicators, PR pros, marketers and more through our sponsored content program.
 
 
Twitter accounts track words new to The New York Times Writing & Editing
Twitter accounts track words new to The New York Times
Ever wonder when a word first appeared in the nation’s preeminent newspaper? A trio of Twitter accounts track newcomers—including potty-mouthed presidential pronouncements.
 
 
How the Art & Culture app went from dormant to viral: 4 lessons Marketing
How the Art & Culture app went from dormant to viral: 4 lessons
The long-ignored application got a major boost when Google played on human vanity. Now, selfies generate High Renaissance doppelgangers. A distinctive hashtag helps, too.
 
 

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