IBM Marketing Cloud

10 Key Marketing Trends for 2017

Discover 10 new trends and get ideas for exceeding customer expectations.


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With 2.5 quintillion bytes of data created every day, it's getting harder to separate the signals from the noise and discern the insights from the hindsight.

Discover 10 key trends that will shape marketing in 2017 and get ideas for deepening customer connections, growing brand value and fueling strategic growth. Topics include:

Cognitive insights revolutionize how marketers build relationships
Center-brain marketing melds creativity and tech to drive success
The staggering growth in dark data shifts marketers' focus
Plus much more on email, mobile, social and customer journeys


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