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 | News for Today's Top Marketers |
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| Adweek's U.S. Agency of the Year showed humor and heart By Katie Richards Droga5, Adweek's U.S. Agency of the Year, produced a wide range of work in 2016 for clients ranging from Johnsonville to Hennessy. Some ads will likely make you laugh, while others might make you ... Read more » |
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| It's taking over the brand's website and social channels By Lauren Johnson |
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| A message deeper than idle sketches By Tim Nudd |
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| A daring stunt to promote the Steam-Mop By Robert Klara |
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| As shoppers took to their smartphones By Emma Bazilian Every year, more and more people are opting to skip the long in-store lines that mark the holiday shopping season in favor of buying directly from their smartphones—and, as a result, advertisers' budgets ... Read more » |
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| 10-year partnership starts with the 2020 season By Christine Birkner Under Armour just scored a major marketing home run with the announcement that it will become the official uniform provider for Major League Baseball, starting in 2020. It's the first professional league uniform ... Read more » |
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| A Christmas ad tops the list, as Unruly ranks the year's most shared spots By Tim Nudd Christmas, the Olympics/Paralympics and OK Go. Those are three reliable buckets for great advertising, and they all show up in Unruly's new list of the most shared ads of 2016. The top spot on this ... Read more » |
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| Featured Jobs | | Progressive Business Media East Coast | | Hughes Hubbard & Reed Battery Park, New York, New York | | Rocky Mountain Institute New York City, New York (US) | | American National Standards Institute Midtown Manhattan | | BridgeTower Media St. Louis, MO and Richmond, VA | | |
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| MEC wants users to question their assumptions By Katie Richards You might not realize it, but everyone has unconscious biases. They are "hard-wired into our brains," according to MEC Global. If you visit the agency's Facebook page this week you'll have the ... Read more » |
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| Stuck in gift hell? Here's something everyone will love By T.L. Stanley How does a real mom tackle the holidays? By hiding from the kids behind a locked door, huffing cocoa powder, reliving last year's epic gift fails and using crumpled wrapping paper as Kleenex. Read more » |
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| Iconic band knew how to rock brand storytelling By Jason Harris When I was a kid, I straight-up loved Kiss. I was drawn to the makeup-wearing, leather-clad, blood-spitting, loud-playing band like a full-on groupie, buying every album and putting on face paint and singing my ... Read more » |
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