10 questions buyers should ask agents Help your prospects understand the important questions to ask when they interview prospective buyer's agents. The latest resource in NAR's "Consumer Guide" series outlines 10 important questions home buyers can ask to find the right agent for them. Share the guide with prospects directly or promote it online to generate leads. You can also find Spanish-language versions of all guides in the series at facts.realtor.
Better software is simpler software From the hassle of managing a dozen different systems to one connected solution, real estate tech today is better than ever. Lone Wolf Foundation features one workflow, one login, one client database, and one faster way to work. Explore how simple, powerful software can help you reach your goals today. Start here.
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Best Practices in Sales & Marketing
Coaching skills crucial for effective sales management Coaching is a critical skill for sales managers, who can use tools like the Management Talent Assessment to identify key employee strengths such as relationship-building, business acumen, positivity and arranging, writes Kelly George. Effective coaching boosts sales performance and quota achievement, enhances employee engagement and reduces turnover. Full Story: The Center for Sales Strategy (10/21)
These brands are getting social right for Gen Alpha Nutter Butter, Sour Patch Kids and Crocs are winning over Generation Alpha with social content that embraces self-aware humor, absurdity and randomness using short visual formats, writes Evan Horowitz, cofounder and CEO at Movers+Shakers. "This generation loves the strange, the surreal and the unexpected, so brands should feel free to lean into the bizarre," Horowitz writes, adding, "Gen Alpha can see through forced humor, so make sure your brand's humor is aligned with its core personality." Full Story: Marketing Dive (10/22)
NYC real estate market sees residential closings rise New York City's real estate market is experiencing a resurgence as mortgage rates decline, leading to an increase in homes going under contract in September compared to last year, according to StreetEasy. Manhattan leads this growth, particularly in the Upper East Side, and the luxury market is also rebounding. Full Story: New York Post (10/16)
A new American Institute of Architects survey finds a significant rise in junior accessory dwelling units (ADUs) and in-law suites, heated exterior spaces, ramps and elevators, backup power generation and security systems. Professionals note the increasing demand for ADUs due to housing shortages and the need for adaptable living spaces. Full Story: Forbes (tiered subscription model) (10/22)
Technology & Innovations
Tech transforms rental experiences with digital touchpoints Technology is enhancing the rental experience by providing essential touchpoints for prospective and current residents, according to the 2024 Canadian Multi-Residential Satisfaction Study. While in-person tours remain crucial, with the vast majority of respondents preferring them, virtual tours are also popular, especially among students. Full Story: Real Estate News Exchange (Canada) (10/22)
Map reveals city's racial covenant history Eastern Washington University has unveiled a map highlighting properties in Spokane, Wash., with racially exclusionary language in their covenants, a legacy of discrimination that persists in property records despite being unenforceable under the Fair Housing Act. Full Story: KAYU-TV (Spokane, Wash.) (10/22)
Legislation & Regulation
Fed officials debate pace of interest-rate cuts Four Federal Reserve policymakers said they support further rate cuts but diverge on the pace and extent of their reductions. Kansas City Fed President Jeffrey Schmid and Dallas Fed President Lorie Logan advocated for gradual cuts. Minneapolis Fed President Neel Kashkari also supports modest cuts but noted that a weakening labor market could prompt faster action. In contrast, San Francisco Fed President Mary Daly argued for continued rate reductions without a pause, emphasizing the need to maintain economic growth as inflation falls. Full Story: Reuters (10/21),Bloomberg (10/21)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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