Help home sellers understand the important questions to ask when they interview prospective seller's agents. The latest resource in NAR's "Consumer Guide" series provides 10 important questions sellers can ask to find the right agent for them. Share the guide directly with prospects and use it online to generate leads. You can also find Spanish-language versions of all guides in the series at facts.realtor.

Building a strong employer brand is crucial for attracting top sales talent, especially in a competitive job market, writes Tirzah Thornburg. Companies should focus on reputation by defining and living their core values, while providing a positive candidate experience, even for those not hired, can improve the company's reputation and attract future applicants.

The traditional business-to-business marketing playbook is evolving as companies adapt to disruptions in media consumption, physical presence and trust. Online video has surpassed TV, the rise of remote work has made in-person events more valuable and digital content must meet higher expectations. Declining trust in media presents an opportunity for marketers, with Robert Rose noting, "You can monetize marketing in different ways—through time, attention, referrals, personal data, brand loyalty and even trust."

Will signs of increased home sales last? NAR Chief Economist Lawrence Yun weighs in with his housing predictions for the rest of the year and into 2025.

Shakespeare Ranch, a historic 130-acre estate in Glenbrook, Nev., has been listed for $188 million, making it one of the priciest properties in the U.S. The property, dating to the late 1800s, includes 17 residences, 425 feet of lake frontage and extensive amenities. Claudia Thompson, Mike Dunn, Shari Chase and Susan Lowe of Chase International are the co-listing agents.

The homebuying process is changing rapidly, and two new tools in particular—artificial intelligence and augmented reality—are poised to make it a better experience. Read NAR Director of Innovation Strategy Dan Weisman's column in RealClear Policy.

In a fireside chat, NAR CEO Nykia Wright shared more about her professional background and discussed the association's goals and approach to sharpen its focus. Here's what she told nearly 2,000 Virginia members about her vision for the future.

As more cities restrict short-term rentals, blaming platforms such as Airbnb and Vrbo for worsening housing affordability, residents in locales like Irvine, Calif., applaud the outcomes while Telluride, Colo., experienced a tourism decline and allowed its restrictions to expire. "Everything that someone says is bad about Airbnb, I can tell you there's a corresponding group who feels it's good," says Michael Seiler, a finance and real estate professor at the College of William & Mary in Virginia.

The U.S. economy is projected to have grown at a robust 3.0% in Q3 according to the Commerce Department, driven by resilient consumer spending and easing inflation, just days before the presidential election. While economic strength could support a gradual Federal Reserve easing path, high costs for essentials remain a top issue for voters.

The Federal Reserve's key interest rate is likely to be cut by 25 basis points at each of the next two policy meetings, according to a Reuters poll of economists. That would leave the rate in a range of 4.25% to 4.5% at year-end, with the potential for more cuts in 2025.