| Happy Thursday! Earlier this week... I shared the first three reasons why EVERY entrepreneurs needs a coach... ...And today I want to continue that list and share a few more of the BIG reasons why I'm personally investing more than $50k in coaching over the next few months. 1. Accountability Something I've realized over the past few months... ...Is that even though I've developed insane levels of discipline And have NO problem waking up early, working out, or getting in my deep work (it's actually harder for me NOT to do these things)... ...I need accountability now more than ever before. But the type of accountability I need today is different than it was 10 years ago. I don't need someone to help me wake up on time or follow through on my morning routine or do the work required to grow my business... ...I need accountability to STOP me from wasting time on things that don't matter. And the same is probably true for you. A lot of entrepreneurs seem to think that accountability is ONLY about the things they need to do. Or beating "socially unacceptable" bad habits like smoking or binge drinking. But the truth is... The BIGGEST reason entrepreneurs need coaching... Is that they need someone who will keep them focused and stop them from wasting time on things that don't matter. In 2020... It's easy to get sidetracked by Shiny Object Syndrome. ...And waste months of time on projects that don't need to happen. But with the right coach... You'll be forced to focus on what really matters. And have no-holds barred accountabilty from someone who you don't want to disappoint... All but guaranteeing that you'll concentrate on what counts, follow through on your commitments, and create the life you want. 2. Connections Every week... I connect at least 5-6 of my clients with someone who has the ability to transform their lives. Whether it's a copywriter who will help them convert cold traffic into buyers... A new high-ticket client who's a perfect fit for their services... An executive assistant who will slash 15 hours off their work week... Or even another coach to help them with their mindset, relationships, or finances. And the same is true of every (good) coach I've worked with in the past... ...And each of the coaches I'm hiring later this year. Coaching isn't just about "Who you know". But "Who knows who you know". Because it takes an army to build an empire. And no matter how amazing your coach is... ...They won't have every answer you need. But if you're intentional about who you work with... They WILL have connections to the people who can solve your problems for you. And as a result... ...They'll supercharge your success and help you move faster than you ever could have by yourself. 3. Sanity (STOP Suffering in Silence) Finally... Building a relationship with the right coach helps you stay SANE. As an entrepreneur/high-performer... I don't need to tell you how "weird" you are. Or how differently you see and interact with life compared to the "average" person. In and of itself...that feeling of being different from everyone else can be enough to drive you crazy. Especially if you're still in the early stages of building your life and business... ...And don't yet have the success that shuts up the critics and jaded family members. But with all of the chaos and confusion of 2020? It's easier than ever before for high-performing entrepreneurs to slip into overwhelm, anxiety, and depression... ...Especially if they're suffering in silence and trying to do the journey alone. Having the right coach in your corner protects your sanity... And gives you an ally you trust who can help you navigate the challenges of these weird times. Instead of feeling like you're doing everything alone... ...You'll have someone to turn to for advice, perspective, and support when things get hard. To Your Success,
Craig | 
