| As data volumes continue to grow, executives are constantly looking for new ways to mine it for insights into customer behaviour, product pricing and promotions. However, for organisations that are unprepared, such large volumes of data can create significant challenges and many businesses are now turning towards cognitive computing to help them extract the full value of Big Data. This report aims to better understand current approaches to analytics; exploring the CFO?s perspective on its advantages and the potential of cognitive computing to transform the performance capability of finance analytics. |
