Good Morning!

Today we have Intentwise’s CEO Sreenath Reddy, providing the most effective tips to set you up for success this holiday season using Amazon’s advertising platform.

“Preparing in advance, thinking seasonally, setting yourself up with the right basics and leveraging all aspects of Amazon’s advertising platform will lead to better business outcomes,” says Sreenath.

Also Justin Gray, CEO of LeadMD, breaks down why futureproofing is the key to surviving the unexpected and shares actionable tips to get started.

He writes: Futureproofing helps companies think beyond the importance of collecting data. They identify potential markets and prime their schema for shifts in segmentation so they can adjust as needed.

Benchmarking Survey 2020

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