Heard a good one lately?

A perennial problem for marketers is how to find out about the new things you need to know to better do the job you’re already busy doing. Podcasts are a great solution. You can listen during the commute, while exercising and/or (my preference) doing chores around the house.

But, as you no doubt know, there are a bazillion marketing podcasts. How do you find the real deal? MarTech to the rescue: Today we’ve got a list of 10 podcasts that will help you stay on top of things in the coming year. Enjoy. 

Constantine von Hoffman,
Managing Editor

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Social media marketing

Celebrity influencers are a turnoff for some consumers

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While influencer marketing is booming, new research suggests it might be a turnoff, especially for older, more valuable customers.

Digital asset management (DAM)

The 5 best practices of digital asset management

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A DAM is a continuously evolving system. It requires regular audits and trainings. Here are the five things you must know to do those right.

Marketing management

10 top marketing podcasts for 2024

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Here are 10 marketing podcasts that will give you practical tips and the inside scoop on everything from AI to social to content and beyond.

Performance marketing

Could happy advertisers be the key to connected TV success?

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As streaming networks and other CTV platforms enhance their advertising technologies, they could kill two user experience problems with one stone.

Email marketing

Are you ready for 2024's email deliverability changes?

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Starting in February 2024, Google and Yahoo are implementing new inbox privacy protections, reshaping how emails are delivered to Gmail and Yahoo inboxes.

Marketing analytics

AI and machine learning in marketing analytics: A revenue-driven approach

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Learn about a strategic approach to using AI and ML in your marketing analytics.

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Digital transformation

How Citizens Bank transformed content to meet changing customer needs

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The regional bank uses data, DAM and new channels like TikTok to build trust and authority with customers in major Northeast markets.

MarTech webinar

Masterclass: Data storytelling

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Data-savvy marketers understand the influence numbers have on decision-making. Positioned the right way, data storytelling helps marketers present complex information in a relatable and compelling format.

B2B marketing

Podcasts now a top channel for B2B marketing

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B2B podcasts don't need a big audience to be a success. Also, they are perfect for repurposing content like blog posts, white papers, etc.

Your voice matters

How does your martech salary stack up?

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Calling all marketing technology and operations professionals! Take our survey to help us better understand the evolving martech career and salary landscape. Results will be published on MarTech. Contribute your insights now!

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From Search Engine Land