Across every business sector, the highest cost for any company is the price of customer acquisition. Businesses are employing cloud-based analytics platforms to upsell and cross-sell new products, services, and amenities.

By choosing a unified and holistic data analytics platform, organizations can quickly uncover granular details of the preferences, behaviors and tendencies of targeted segments. In this Top Tips article, we're taking a look at the key data analytics challenges that organizations face and exploring how they can attract new customers and expand their service reach.

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