We put together this swipe file of 26 subscription experiments that analysts from MECLABS Institute (parent research organization of MarketingSherpa) conducted with B2B and B2C companies to help them learn about their customers and improve conversion rates. View the treatments and results to inspire your own test ideas.

Education is the ability to use other people’s experiences (mistakes) to avoid making your own mistakes. In that spirit, we prep you for avoiding some serious potholes on your journey while taking on that biggest of digital marketing projects – a website redesign.

If you don’t give at first, you have no traffic. But if you don’t ask at the right time, you get no sales. Where on the customer's journey should you start asking more than you give? MarketingSherpa's senior director of content and marketing, Daniel Burstein, answers that question over at Target Marketing today.

• 3 vital conversion heuristics
• a formula for display ads
• 9 case studies
• a simple tool to maximize email results 

• Landing Page Segmentation Worksheet
• MECLABS Institute Test Discovery Tool: Build a custom discovery library for your organization
• Research-based Lead Gen Swipe File: 22 valid marketing experiments to give you ideas for your next A/B test
• MarketingSherpa B2B Marketing Benchmark Report
• Email Marketing: Bundle of 6 checklists to optimize your email marketing
• MarketingSherpa Customer Satisfaction Research Study
• Research-based Subscription Swipe File:
  26 valid marketing experiments to give you ideas for your next A/B test
• Test Planning Scenario Tool
• Marketing Strategy & Value Proposition Reports Bundle
• Research-based Ecommerce Swipe File: 25 valid marketing experiments to give you ideas for your next A/B test