Prime Day 2024 is finally here! Amazon’s annual 2-day shopping holiday for Prime members kicked off this morning, which means one of the best times of the year for finding discounts on any category you can think of is happening right now. From deals on big-ticket items such as Apple products and TVs to bedding upgrades, everyday fashion staples and miscellaneous home essentials, the Olympics-equivalent of shopping events is back in full force. Ahead, we’ve rounded up the best Prime Day deals of 2024.