JANUARY 8, 2018

Hey there. Welcome to the WardsAuto Dealer 5 for Monday, Jan. 8. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

The mind-boggling cost of building a dealership on prime L.A. real estate: “$100 million just for the dirt.”

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People matter more than ever in the car-buying journey. Download this guide to learn why person has emerged as the new fourth P of Automotive Marketing, and how you can leverage your people to create more connections and fuel your growth.

Production cuts and a sales surge knock built-up excess inventory off dealer lots. Check out our down-bound chart.

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Chevrolet places first once again in iSpot.tv’s rankings of the most-viewed automotive commercials. Watch the top five here.

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Calling all cars (and SUVs). Cars.com names nominees for its 2018 Best of Awards, bestowed annually at Detroit’s auto show.

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Now for the latest dealer news from CBT Automotive.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at sfinlay@wardsauto.com.

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...

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