Whether you're a broker-owner, managing broker or broker-associate, consider this hard-won advice from seven seasoned brokers as you build your real estate career.

A prominent Florida brokerage celebrates REALTOR® Rosa Nell Hammer, a local legend whose old-fashioned ways remain widely admired.

Advancements in AI, machine learning and immersive augmented and virtual reality will drive video marketing shifts, such as content that adapts in real time to consumer behavior and enables virtual engagement and social commerce, says Hasan Saleem, DSS MEDIA. Forbes Agency Council members predict eight other changes, including the rise of deepfake branded ads, AI-generated content creators and "adaptive videos where viewers can virtually 'try' products in real time."

Without human validation of their work, many employees will resign, HR consultants Marinor Ifurung and Tim Moreno say. "'Thank you. I got your report. It looks great,' doesn't cost a thing, but is often the best gift of all, making the employee feel wanted, needed and valued," Ifurung notes.

Mortgage demand for home purchases slowed to the lowest level in nearly 20 years as aspiring buyers find themselves priced out.

Large investors in single-family rental homes have backed off from the market amid high prices, moderating rent growth and increasing debt costs. However, positive signs remain for the space, as there continues to be a shortage of single-family homes.

Google Bard AI can be a useful tool for fact-checking content in emails, documents, or YouTube content, writes Jeremy Caplan, director of teaching at CUNY's Newmark Graduate School of Journalism and the creator of the Wonder Tools newsletter. Caplan took Google Bard AI for a test run and reports what could work to improve online posts, emails and other business or personal communication.

A New Jersey broker reflects on 40 years moonlighting as a volunteer firefighter and the powerful bond between those who rush into emergencies—like 9/11.

Three New York counties—Oneida, Onondaga and Oswego—have issued emergency orders with the goal of keeping homeless people from using New York City vouchers to gain housing.

Rising bond yields could mean the end of the Federal Reserve's interest-rate increases, but Deutsche Bank strategist Jim Reid says they could also "increase the risk of an accident somewhere in the financial system." The 30-year Treasury yield has exceeded 5% for the first time in 16 years amid expectations that interest rates will remain higher for longer, creating concerns for governments that borrowed at low rates throughout the pandemic and find themselves with substantial debt.