To help you better communicate value in your marketing message, read on for examples from a software company that increased lead generation by 6%, heavy equipment manufacturer that boosted ad conversion 74%, writing service that lowered churn from 15% to 2%, and an ecommerce site that garnered 162% more recurring revenue.

There are a lot of BIG things you could do with your marketing – launch a major campaign, rebrand, implement and integrate MarTech stack, replatform, even run a Super Bowl ad – and they can have a major impact. But sometimes the biggest bang for your buck is finding the low-hanging fruit.

Just by assembling IKEA furniture, people tend to place a disproportionate value on what they built. If customers have that bias from assembling a Kvartal track system or Bestå TV Wall Unit, how much bigger is the marketing leader’s cognitive bias for our products?

The MECLABS team recently returned from New York City where they held a Value Proposition workshop.

Most companies inherently have value propositions, but they are being held back because they can’t quite articulate them across all their channels, to all their employees, and to all their key vendors and partners.

• Infographic: How to Create a Model of Your Customer's Mind
• The MECLABS Value Proposition Toolbox
• Marketing Swipe File Bundle: Transformative discoveries from 73 valid marketing experiments
• Infographic: The 21 Psychological Elements that Power Effective Web Design 
• Email Marketing: Bundle of 6 checklists to optimize your email marketing
• MarketingSherpa Customer Satisfaction Research Study
• A Model of Your Customer's Mind: 21 charts and tools have helped capture more than $500 million in test wins
• Test Planning Scenario Tool
• Mobile A/B Testing: Quality assurance checklist
• MarketingSherpa Landing Page Handbook: How to raise conversions – data and design guidelines