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Best Practices in Sales & Marketing
Facebook launches bulk tools for comment moderation Facebook marked Safer Internet Day by announcing new capabilities for creators that include advanced comment search functions and actions such as bulk liking and hiding. The Moderation Assist's Activity Log also is being enhanced with more statistics, such as how many comments were hidden during the past month. Full Story: TechCrunch (tiered subscription model) (2/7)
Growth of the 'rentvestor' Younger generations are showing a desire to buy investment properties before—or even instead of—a primary residence. Full Story: REALTOR® Magazine (1/25)
The drive for enhanced engagement and connection with young online users are the primary factors driving 53% of marketers to increase influencer spending this year, per Advertiser Perceptions research. Advertisers favor short videos and stories for content, while ongoing challenges include finding individuals with the right fit and securing brand safety assurances. Full Story: Ad Age (tiered subscription model) (2/7)
Real Estate Trends
Survey: Home buyers' housing market gloom continues A Fannie Mae survey finds that home buyers were still broadly apprehensive about the state of the housing market last month, with sentiment only fractionally higher than it was in December, despite indications that housing market conditions are improving. Of the respondents, 82% deemed January a bad time for home purchases, while 59% said it was a favorable time to sell, compared with 51% the month before. Full Story: Barron's (tiered subscription model) (2/7)
South Korean home contrasts concrete and red timber A home designed by 100A Associates in South Korea, called Uirim Inn, features a concrete building envelope and reddish wood interior. The two are meant to contrast each other as the warm timber interior highlights the natural context of the woods nearby. Full Story: DesignBoom (2/7)
Google and Microsoft are pursuing a new frontier of search engines, where results come in readable answers crafted by artificial intelligence. A barrage of announcements—with more to come—has already drawn the attention of enthusiasts and the public. Full Story: The Verge (2/7),Tom's Hardware (2/6),BNN Bloomberg (Canada) (2/6),The Wall Street Journal (2/6)
Shared values, community are key to culture of well-being A company culture of well-being revolves on shared values and goals, a sense of community and many ways to plug in to that culture, writes Richard Safeer, chief medical director of employee health and well-being at Johns Hopkins Medicine. Some of those "culture connection points" should be created during employee recruitment and in training, policies and benefits that all support health and well-being, Safeer notes. Full Story: SmartBrief/Leadership (2/7)
News from NAR
Yun op-ed: Still opportunities in real estate "Agents who understand the economic dynamics ahead ... will be best positioned to advise their clients, ensure efficient transactions and create value for both buyers and sellers," NAR Chief Economist Lawrence Yun writes in a new column. Full Story: RealTrends (2/2)
Fair & Equitable Housing
Huntington product offers broader mortgage-credit criteria Huntington Bank has unveiled Huntington Home for Good, a mortgage product that offers a wider range of eligibility terms and has features designed to ease repayments. "We believe Home for Good will help provide equitable access to credit for people who may have encountered barriers to fulfilling their dreams of homeownership," said Brant Standridge, president of Huntington's consumer and business bank. Full Story: Banking Dive (2/6)
Legislation & Regulation
Fed finds drop in loan demand, tougher credit standards The Federal Reserve's quarterly senior loan officer opinion survey shows a trend of banks heightening credit requirements for consumer loans, mortgages, commercial real estate and commercial and industrial, with the Fed also noting that loan demand is dwindling. A significant number of respondents said they expect a challenging year ahead for the credit market, with Bank of America Chief Financial Officer Alastair Borthwick saying that lending is likely to grow at about half the rate seen in 2022. Full Story: American Banker (2/7)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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