Marketing automation platforms form the backbone of marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range of platforms is available to marketers depending on their firm’s size, budget and level of digital marketing sophistication.

MarTech's latest publication of "B2B Marketing Automation Platforms: A Marketer's Guide" examines the market for marketing automation platforms and the considerations involved in implementing this software into your business.

Included in this 51-page report are profiles of 12 leading marketing automation vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

Topics covered include:

• Trends driving the adoption of marketing automation platforms
  
• Does your company need a marketing automation platform?
  
• Capabilities 
  
• What you should look for
  
• Cost of implementation
  

Click here to download the report now