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BizBash Daily - East
 JANUARY 9, 2020
 
 
 
TODAY'S TOP READS
 
Thirsty Elf111934
 
Buzzy brands (think Target, Netflix, Buzzfeed, and more) and holiday haunts took festive activations to the next level with innovative-meets-Instagrammable pop-ups.
 
 
 
 
EVENT INDUSTRY BUZZ
 

1. ACADEMY AWARDS SET TO ONCE AGAIN GO HOSTLESS: This year's Oscars will go hostless for the second consecutive year. The show takes place February 9, and will be broadcast on ABC. The Hollywood Reporter: "ABC Entertainment president Karey Burke made the announcement Wednesday during her time before press at the Television Critics Association's winter press tour in Pasadena. ... 'The main goal, which I’m told the Academy promised last year, is to keep the show to three hours,' Burke said at the TCA winter press tour last February when she confirmed that the Oscars ceremony later that month would go on without a host. 'The producers decided to wisely not have a host and have the presenters and the movies be the stars. That’s the best way to keep the show to a brisk three hours.' Last year's kudocast, which saw Green Book win for best picture, averaged nearly 30 million viewers, up a whopping 11.5 percent year-over-year, and a 7.7 rating among the all-important adults 18-49 demographic, up 13 percent from a year ago. That bucked a downward spiral for the awards show, which in 2018 hit an all-time low of 26.54 million viewers and a 6.8 in the 18-49 demo."

2. COULD TRUMP WASHINGTON HOTEL BECOME A MARRIOTT OR HILTON?: Some big names are in the running to buy the Trump Organization's downtown Washington hotel, and the company has set a January 23 deadline for bidders, according to The Wall Street Journal. Eric Trump, executive vice president of the Trump Organization, told the paper in a prepared statement that the hotel has “received tremendous interest” from “the biggest names in hospitality.” Washington Business Journal: “JLL declined to tell The Wall Street Journal what entities have expressed interest, but the report cites anonymous sources familiar with the process who say that a mix of domestic and foreign private equity firms, family buyers, and hotel operators are potentially in the running—including Marriott International and Hilton Worldwide. Marriott and Hilton would likely partner with a buyer to manage the hotel, according to the report.”

3. UNITED HAS MAJOR EXPANSION PLANS FOR DENVER HUB: United Airlines has big plans for the Mile High City. The carrier has revealed plans that could turn Denver into its largest hub in five years. The Chicago-based carrier will add about 50 daily departures a year from Denver International Airport with an aim of more than 700 departures on peak days by 2025, Steve Jaquith, the head of United’s Denver hub told a Denver City Council committee Wednesday. The airline is scheduled to fly more than 550 peak day departures this summer. The Points Guy: “That full potential could see Denver become United’s largest hub by departures. While multi-year airline growth plans rarely play out as expected, the airline is adding flights at a faster clip in Denver than at either its two larger hubs, Chicago O’Hare or Houston Intercontinental, according to Cirium schedule data. Chicago is scheduled to see about 670 departures and Houston 570 departures on peak days this summer.”

 
 
SPOTLIGHT ON
 
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Drury is an integrated event marketing and communications agency that provides award-winning design, creative, production, staging, content strategy and delivery, branding, and other strategic solutions for events of all types.Memorable…
 
 
PEOPLE / EVENTS / ACCOUNTS
 

INDUSTRY NEWS: PCMA and the Corporate Event Marketing Association have formed a strategic alliance that will introduce each organization to new audiences. Announced earlier this week, the agreement calls for collaboration and cross promotion through educational initiatives to help increase brand presence and membership.

CHICAGO: The Rose Hotel Chicago O’Hare, a Tapestry Collection by Hilton has appointed Michelle Marvin as director of sales and catering. Marvin has held positions at a variety of other properties, including Marriott Schaumburg, Marriott International, Westin Chicago Northwest, and TPG Hotels and Resorts

LOS ANGELES: DineL.A. Restaurant Week takes place January 17 to 31. More than 400 restaurants will participate in the 15-day event, which offers discounted meals and tasting menus.

NEW YORK: After two years of operation, the Pool, the seafood restaurant in the former Four Seasons Restaurant space in the legendary Seagram Building, has closed, according to Eater. The eatery has merged with sister spot the Grill, reported Jeff Zalaznick, managing partner at Major Food Group, which owns both establishments.

ORLANDO/CENTRAL FLORIDA: Omni Orlando Resort at ChampionsGate has appointed two new senior sales managers, Randi Ferlito and Daniela Price. Ferlito brings 10 years of large hotel sales and event experience to the team and was previously senior sales manager at the Walt Disney World Swan & Dolphin Resort. Price also most recently served as senior sales manager at the Walt Disney World Swan & Dolphin Resort.

 
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