| Evaldo didn’t know he was about to get rich.
He was a newly graduated exchange student from Brazil who’d come to the States for school…
...and was now looking for a job in the USA.
And in 2013, his employer took a chance and gave him the position — even though he wasn’t really “what they were looking for.”
Neither of them had any idea how huge the payoff was about to be.
Over the next 6 years, Evaldo single handedly generated over $170,000,000 in sales.
And got paid handsomely for it.
But what’s truly remarkable about this story is that just a few years prior…
He barely spoke a lick of English (other than words like “book,” “cat,” and “table”)...
And the job where he generated $170,000,000 in sales?
Was writing sales copy… in ENGLISH.
I know, it seems impossible…
But I assure you Evaldo’s first language is Portuguese, not English.
And he still has the heavy accent to prove it.
Why do I tell you all this?
Well, you may have heard me talk about copywriting before and how important it is for success in most businesses…
But one of the biggest complaints I hear from business owners is, “But Craig, I’m not a good writer,” or, “I never did well in English class.”
So the reason I share this story with you is to prove that not only do you NOT need to be “a good writer” to create effective sales copy…
You don’t even need to be very skilled at English.
Fancy words and grammar rules?
Yeah no. Forget any of that…
It’ll actually hurt your copy.
In fact, almost ALL good sales copy is written at no more than a 4th grade level… ideally 3rd grade.
My friend Ian Stanley harps on this constantly.
Ian even recommends using a free tool called “Hemingway app”, that can analyze your writing level and help you simplify it (you can check out the website at that link if you want to give it a whirl).
The simpler and easier to read you can make your copy, the better.
Because the truth is, writing effective copy isn’t about your understanding of the English language… it’s about using the language of persuasion.
Persuasion is the key to sales — whether in person, over the phone, or with written words.
There’s nothing unethical about it…
It’s a key factor for success in life.
Imagine recruiting and leading a high performance team of A-players…
Talking your way out of a sticky situation…
Or attracting the attention and interest of a romantic partner… who ends up being the love of your life.
That’s what persuasion does for you.
It’s what Evaldo used to write high converting sales copy in his second language...
And it’s what Ian has used to sell well over $100,000,000 himself and build 3 different 7-figure businesses.
Understanding persuasion and how to apply it in your copy or conversations might not come naturally to you…
In fact, for most people it doesn’t.
In my opinion, Ian’s book is the best to help with this...
In it, he lays out 13 simple rules of persuasion and how to apply them (illustrated with highly entertaining stories of course).
The book’s titled: Confessions of a Persuasion Hitman.
And it’s good. VERY good.
So good I nearly read it cover to cover my first time picking it up.
Ian has put together a playbook for persuasive copywriting…
Full of battle-tested strategies that actually work so you can start getting sales at will…
Plus the mistakes that have been limiting your results up to this point and how to avoid them.
As a guy who went from making $4 or $5k per month up to $25k then $80k+ …
And who has experience writing copy that gets read by millions of people…
He’s got a thing or two worth sharing.
Since Ian’s my buddy, and we work together fairly often…
For a short time he’s offering his book to you as my reader at no charge.
You can get it here for FREE (just pay shipping)
I know you’ll enjoy it just as much as I did.
Success Loves Speed,
Craig |
