Happy Wednesday!

Ecommerce agency Plum Tree Group have created a new guide that outlines fourteen underutilized features in Shopify, Magento & BigCommerce, that retailers can leverage to help increase sales.

The eBook lists several features that an ecommerce platform provides retailers to help improve shopper experience including multi-language websites, creating customer groups, and adding Amazon and Google payment gateways.

Also, Shana Pilewski, Director of Marketing at Dynamic Yield, discusses how retailers can maximize the current influx of traffic to product detail pages (PDPs) as a result of the COIVD-19 pandemic.

Shana writes: The coronavirus outbreak has greatly impacted both consumers and the retailers doing their best to serve them. By optimizing these entry points, brands can not only better connect their search traffic with the products and information shoppers need, but also increase the likelihood of conversions.