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14 useful email marketing KPIs for your business
In this piece, we’ll outline 14 key performance indicators (KPIs) for email marketing that you can use to track performance. Each of them will give you some indication of how effective email is for your business as a marketing channel. |
Econsultancy needs YOU! Help shape our content
Share the topics, challenges and trends that matter most to you. Take this confidential three-minute survey and help shape Econsultancy’s content in 2020. |
Three things I love about AS Roma’s social media activity
Even if you are not a sports fan, Italian football club AS Roma’s social media accounts deserve attention. VMYL&R's Charlie Wade tells us why. |
Developing Future Strategy: Long-Term Thinking for Marketers (subscriber only)
This report explores how to integrate planning for the long-term future into an effective strategy, in order to protect against disruption and ensure organisations are prepared for the next big change in business, technology or society at large. |
A day in the life of… Niki Marin, Head of Operations & Strategy at Google’s Jigsaw
Jigsaw is a tech incubator, formerly called Google Ideas, and a subsidiary of Alphabet Inc.
We caught up with Niki Marin, Head of Strategy & Operations, who arrived at Jigsaw in 2015 via West Point, a tour in Afghanistan, and a stint in the financial services industry. |
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| Social Quarterly: Q3 2019
Gain insight into the current social media landscape, trends and updates on various social platforms with a look at what will happen next. Each quarter this report will help to quickly surface statistics and trends you can use and react to immediately. This edition explores influencer fraud, Snap’s increased revenue, social media AR and Instagram’s ‘like count ban’. |
Change Management for Marketers Best Practice Guide
Get practical guidance and advice on how best to manage change in the context of rapidly shifting technology, consumer behaviour and market dynamics. This report covers how marketers can successfully navigate change within their own team, plus the role of marketing within broader organisational transformation. |
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Join us at this year’s Econsultancy Live for a day of networking, debate and discussion around the key strategic issues facing the marketing profession. Designed for senior digital and marketing professionals, this event provides a unique opportunity to share experiences and gain valuable insights while building your network and meeting potential partners.
Places are limited, so if you’d like to attend please request your place as soon as possible.
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Burnout: What we learned in our wellbeing sessionEvery month, Vertical Leap runs a wellbeing session to talk about mental health - this month the topic was burnout. We talked about what it is, how it's different from stress, how to spot the signs, what it feels like, how to prevent it from happening and what we can do better as a company to support our employees. Here are the main takeaways from our session. |
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Updates to our privacy policy
Econsultancy, part of Xeim Limited, is owned by the Centaur Media plc group. As a result of internal changes within the Centaur Media plc group, the data controller of your personal data may have changed. Please review our updated privacy policy confirming who the data controller of your personal data is.
We have also made some updates to our privacy policy regarding photography and filming at events but the way in which we use your personal data has not otherwise changed. Please do not hesitate to contact us on the details set out in our privacy policy if you have any queries. |
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Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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