IBM Marketing Cloud

15 Ideas for Anchoring Your Marketing Approach Around Customer Behaviors

Connect the data dots, personalize engagement and exceed buyer expectations.


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	Today, customers control the buying journey, a trend that has accelerated with the increased sophistication of mobile devices.

Customers decide where to research, how to buy and when to purchase – and they have higher expectations than ever. Learn how you can better connect relevant data, personalize engagement and move to a more customer centric-approach that will help you meet – and exceed – these expectations. Topics include:

Acquisition: Accelerate database growth with powerful social tactics
Nurture: Get more personal and help buyers progress along their journey
Conversion: Understand customer context and provide more relevant offers
Loyalty and Advocacy: Deliver superb experiences that boost lifetime value


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