| | 15 stats that capture the evolution of retail media networks
There’s been one trend in marketing and ecommerce over the past three years that has put every other in the shade – retail media and retail media networks. Yes, we’ve written a lot about generative AI, but whilst the debate continues as to where exactly ChatGPT is on the hype cycle, retail media partnerships and acquisitions were a steady drumbeat in 2023.
And given that on LinkedIn we regularly see impressive stats and studies about the rise and the evolution of retail media networks, we thought we would round up some of those that moved us.
So, here are 15 stats that paint a picture of the growth, but also the context for the growth, in retail media networks. The usual caveats apply with some of these studies – they may have different methodologies and speak to the specialisms of the organisations that commissioned/undertook them – but they are all compelling. |
Luxury and generative AI: is innovation worth the risks?
Where does generative AI fit in with luxury brands and their reputation for authenticity and great service? A review of use cases and how to mitigate risk. |
Econsultancy adds new 8-week blended learning programme for all subscribers: Starts April 23rd
The Fast Track to Digital Marketing course includes on-demand, live, social, and interactive learning elements, culminating in a simulation-based final exercise. |
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| The Marketing Capability Leaders Forum, May 16th
Waterloo, London, 9am GMT
At Econsultancy HQ, we’ll be hosting our Q2 meet-up for senior leaders in marketing and ecommerce. You’ll hear from a panel of marketing leaders as they reveal how they have navigated transformation, placing capability at the heart of their strategies.
Please note, the forum is invite-only, so registrations are subject to approval. |
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| Raise your floor in digital marketing with Econsultancy’s Fast Track to Digital Marketing. With 15 hours of live and on-demand sessions, you'll be empowered to drive measurable results and tangible ROI. |
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Effective Leadership in the Digital Age
This report draws on Econsultancy’s years of research into how leadership is changing in a digital world and offers useful insights and practical models for navigating the evolving landscape. |
The Future of Marketing: The AI Opportunity
Throughout this year’s Future of Marketing survey, AI was a consistent theme. As one respondent put it, “There is excitement and also anxiety…”
But precisely how many marketers are using generative AI, and where do they believe its value lies? |
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| Designed for professionals seeking to expand their knowledge and advance their careers in the dynamic world of marketing, the Mini MBA covers essential topics like market orientation, all the way through to tactics and distribution. Led by award-winning columnist and professor Mark Ritson, our intensive programme provides you with the practical tools and strategic insights needed to thrive in the market-verse. |
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