John, This week we are doing something a little different. Instead of having a live session, we've pre-recorded Flint McGlaughlin teaching 150 Experiments on the Call-to-Action: Six psychological conditions that hinder our results, and we're making it available today. One of the fastest ways to increase your performance is to improve your call-to-action. We did a meta-analysis of 150 of our experiments to determine 6 cognitive conditions that can hurt conversion. In this session, Flint McGlaughlin, CEO and Managing Director, MECLABS Institute, shows you how to improve your call-to-action by lining it up more logically with your page visitors' sequence of thought. This session is loaded with practical case studies and examples, both good and bad, to help you avoid common CTA errors and give you ideas for your own webpages. If you would like your landing pages or other marketing considered for live optimization – on-the-spot analysis by Flint sharing how to improve conversion during the session with the audience – just reply to this email and send us your landing page, print ad, email, etc. Here’s to your success, Daniel Burstein Senior Director, Content & Marketing MarketingExperiments and MECLABS Institute P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
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