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18+ stats that show how search and SEO are changing

In this article, we’ll look at 18 statistics (plus a few extras) that illustrate all of these shifts and more: how search and SEO have changed in recent years, and how they are likely to change in the future.
 
Is Google’s new BERT technology another nail in traditional SEO’s coffin?

Is there a reason to optimize content for a search engine when the search engine’s understanding of search queries becomes human-like?
 
How will UK retailers approach Black Friday 2019?

Amid Brexit gloom, and on the back of even further retail closures, what will 2019 bring? Here’s a run-down of how some retailers appear to be approaching Black Friday, as well as the tactics that could help to capture consumer interest.
 
Four strong indicators that your marketing analytics programme will fail

Why is it that so many are struggling with their marketing analytics programmes? Let’s take a look at four of the most probable reasons.
 
A simple solution to improve paid search lead quality: importing offline conversions

This may seem obvious, but unless you have a functional CRM like Salesforce or Hubspot that is actively being used by your sales team and recording which deals close, you won’t be able to track the performance of your ads effectively.
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The Top 100 Digital Agencies 2019 Report
Access your definitive listing of the most significant digital agency players within the UK as well as the industry’s rising stars. Plus, enjoy in-depth analysis and commentary on the state of the industry, including best practice interviews and insights with marketing and industry leaders.
 
Developing Future Strategy: Long-Term Thinking for Marketers
Discover how to integrate planning for the long-term future into an effective strategy, in order to protect against disruption and ensure your organisation is prepared for the next big change in business, technology or society at large.
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Updates to our privacy policy
 
Econsultancy, part of Xeim Limited, is owned by the Centaur Media plc group. As a result of internal changes within the Centaur Media plc group, the data controller of your personal data may have changed. Please review our updated privacy policy confirming who the data controller of your personal data is.

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