|
| |
|
|
These 2 Creatives Quit Jobs at Agencies to Start Their Own—With No Office and No Set Location Twentyfive & Thirty moves from city to city By Katie Richards You've probably heard stories about creatives quitting their jobs to travel the world and look for adventure and creative opportunities in unexpected places. So, Alexandra Rønde Thielke and Rasmus ...
Read more » |
|
| |
|
| |
|
| |
|
Ad of the Day: Forget 'Plus Size.' JCPenney Just Bravely Stood Up for 'Fat Girls' Mcgarrybowen salutes five women with an indomitable spirit By Rebecca Cullers JCPenney takes the stand that your measurements aren't a measure of your worth with its defiant new campaign from mcgarrybowen, themed #HereIAm. The nearly three-minute fist-pump for JCPenney's plus size ...
Read more » |
|
U.S. Adults Consume an Entire Hour More of Media Per Day Than They Did Just Last Year For daily total of 10 hours, 39 minutes By Jason Lynch If you feel like you're spending more time than ever before watching and streaming content, you're right.
Read more » |
|
NBC Olympics’ CMO on the Herculean Task of Marketing the Games And his network’s promotional blitz By A.J. Katz As one of the men behind NBC's storied '90s slogan "Must See TV," John Miller knows what it takes to win over an audience. And for the past dozen Olympics, first as CMO of the NBC Sports Group and ...
Read more » |
|
| |
|
New York's Droga5, Grey and McCann All Crushed Cannes With More Than 20 Lions Each U.S.'s top performers explain their success By Katie Richards It was a good year to be a New York agency at the Cannes Lions International Festival of Creativity with McCann New York, Grey New York and Droga5 all scoring some serious hardware in 2016.
Read more » |
|
Amy Schumer and Seth Rogen Banter About Equal Pay in New Bud Light Spots The beer ‘costs the same if you’re a dude or a lady’ By Christine Birkner Everyone from ad agencies to the U.S. women's soccer team are bringing to light the vital issue of equal pay for women, and now, it's Bud Light's turn. Amy Schumer and Seth Rogen discuss the ...
Read more » |
|
5 Secrets to Making a Winning Media Plan MediaCom CEO Sasha Savic: Motivate consumers with value By Sasha Savic I don't know about you, but as a kid, I didn't dream of becoming a media planner. I wanted to be a singer or a TV personality. Unfortunately, you must be able to sing to be a singer, and you need a TV face to ...
Read more » |
|
| |
|
