NAR is mobilizing to make home affordability, a top concern for voters, a central theme in the general election.

Experts at Content Marketing World highlight 19 essential do's and don'ts for improving email marketing. To enhance effectiveness, emails should provide intrinsic value and cater to the recipient's interests and behavior. Other tips are frequent testing, including videos to increase open and click-through rates—especially if "video" is part of the subject line—and considering reducing frequency and focusing on quantity.

Chili's Grill & Bar same-store sales increased 14.8% year-over-year in its most recent quarter, driven by a value-leader marketing strategy while serving Generation Z by jumping in on social media trends. Chief Marketing Officer George Felix highlights the importance of maintaining relevance through cultural engagement, including partnerships with influencers and innovative campaigns like the remake of the 1980s video game BurgerTime.

Dark interiors are on trend in these two eye-turning styles.

Marlene Vegter and Dee Bucca of Weichert Realtors are the listing agents for this $3.3 million New Jersey property with five bedrooms and nine bathrooms.

Chris Wedel shares his family's reaction to losing smart-home capabilities during a move. When functioning as intended, a smart home can alleviate unexpected stress and anxiety by streamlining daily tasks.

NAR President Kevin Sears attended the association's Leadership Week meetings in Chicago, addressing the move to name Nykia Wright as NAR's permanent CEO. He also discussed the achievements of NAR's advocacy team at the Republican and Democratic national conventions, the practice changes that went into effect Aug. 17 and a new member of the 2025 Leadership Team. Watch his message to you.

In some cases, people remain in once-booming areas of the U.S. that have since fallen on hard times, and homeownership can be a key driver of this decision. In addition to financial reasons to keep a home, "home is also where family, socially constructed identities and familiar experiences coalesce," writes Amanda McMillan Lequieu of Drexel University.

U.S. consumer sentiment ticked upward for the first time in five months, rising to 67.9 from 66.4 in July, driven by slower inflation and anticipation of Federal Reserve interest rate cuts. Consumers expect lower price increases in the coming year, but concerns remain due to high borrowing costs, reduced hiring and a higher cost of living. Despite the sentiment boost, buying plans for durable goods declined, and views on current personal finances remain low.

The U.S. economy grew at an annualized rate of 3% in the second quarter, revised up from an initial 2.8%, spurred by robust consumer spending. Despite challenges, corporate profits saw a significant rebound. The data suggests sustained economic expansion, with consumer spending notably higher than previously estimated.