| 2 REALTORS® Lost Kids in Florida Shooting |
| “My daughter was hunted at school, running to save her life,” says Fred Guttenberg, a real estate professional in Fort Lauderdale, who is speaking out after his 14-year-old daughter, Jaime, was killed in the school shooting in Parkland, Fla. |
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| 8 Hot Markets for Millennials, Gen X, Boomers |
| Because these age cohorts are in different stages of their lives, they are seeking different types of locations that meet their specific needs. Find out which cities make each generation’s list. |
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| Quicken Loans Becomes Nation’s Top Lender |
| The company surpassed Wells Fargo in mortgage origination volume in the fourth quarter of 2017. |
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| Disaster Victims Get More Mortgage Relief |
| The FHA is introducing a new payment option to help homeowners who have been affected by hurricanes and wildfires stay above water on their mortgages. |
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| Why Empathy Helps You Ask Better Questions |
| Asking questions of your customers can help you learn more about them, but there’s an art to phrasing your queries. |
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| Is Salt Lake City the ‘Next Denver’? |
| Researchers observe that Salt Lake City home prices are following a similar growth pattern as in Denver, where rapid increases began in early 2015. |
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| Staging Tips to Wow Springtime Buyers |
| As warmer weather approaches, use these styling suggestions to turn your listing into a welcoming and cheerful place that people can easily envision calling home. |
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| 8 Legit Reasons to Turn Down a Tenant |
| In case of a complaint, can you justify why you chose to rent to one person over another? Property managers should obey these eight dos and don’ts to keep discrimination lawsuits at bay. |
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| Automate Marketing Without Being a Robot |
| Technology makes it easy to automatically queue up ads and follow-up materials to attract more prospects with less hands-on time. But chatbots and drip campaigns will fail if you don't impart a human touch. |
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