|
| News for Today's Top Marketers |
|
|
|
20 Content Creators Who Are Setting the Bar for Creativity in 2016 Podcasters, video stars, VR pioneers and more By Adweek Staff At a time when so many people call themselves "content creators," who are the creatives truly making the most of modern media?
Read more » |
|
| |
|
| |
|
| |
|
Twitter Hopes Its Burgeoning Livestreaming Business Will Help It Take Flight Again Advertisers and TV networks think it might By Marty Swant In the past few weeks, Twitter has secured deals with several television companies and sports leagues hoping to get in early on the San Francisco-based social network's burgeoning livestreaming business. And ...
Read more » |
|
The Best Ad Strategy for Pokemon Go Might Not Be What You Think 4 reasons to consider an agnostic approach By Marie Goldstein Pokemon Go could be the beginning of a shift in the way we advertise. Yes, it is bridging the gap between the online and offline experience and leveraging the latest augmented reality. But, it is also finding success ...
Read more » |
|
Infographic: Pokemon Go Could Be What Farmville Never Was—Successful Here's how brands can catch ‘em all By Carrie Cummings It hasn't even been around for a full month and Pokemon Go has already changed the way marketers and advertisers are thinking about young consumers. The augmented reality (AR) mobile game that has been ...
Read more » |
|
| |
|
This Agency's Weird, Fascinating Model Imagines If Humans Evolved to Survive Car Crashes PSA reminds us how fragile we are By Angela Natividad Platypi have always been our favorite example of the weirdness of evolution. And while we laugh, it's easy to forget that nature makes us the way we are for reasons we can't always gauge. Humans specifically ...
Read more » |
|
Domino's Apologizes for Years of Totally Overcharging You for Pizza on the Weekend It's time to get a little something back By Gabriel Beltrone Domino's wants consumers to know it feels guilty about charging more for pizzas on the weekend, and it's trying hard to make things right.
Read more » |
|
For Its First New Cereal in 15 Years, General Mills Makes Animals Our Food-Dispensing Overlords And the agency? Walrus By David Gianatasio Animals act like people—and vice versa—in a singularly silly campaign introducing Tiny Toast, General Mills' first new breakfast cereal in nearly 15 years.
Read more » |
|
| |
|
