20% discount on ALL of our products, keyword research: the ultimate guide & latest posts!

Last chance: 20% WCEU Love discount for everyone!

Today is your last chance to buy any of our products with a 20% discount!

Because we liked WordCamp Europe so very much, we want to express this feeling to all of our WordPress friends by offering this discount. If you fill in EULOVEFEST in the checkout, you’ll get your 20% discount on all of our products! Enjoy!

Go to our shop and get a 20% discount »

Keyword research: the ultimate guide

Optimizing your site or page for words that people don’t use doesn’t make any sense. That's why you have to do proper keyword research!

Doing keyword research should be the start of any sustainable SEO strategy. In our view, keyword research has three steps. First, you write down the mission of your business. Next, you make a list of all the keywords you want to be found on. Finally, you create landing pages for all keywords. In this ultimate guide, we'll take you through these three steps in much more detail! »

Joost & Marieke at WordCamp Europe

Last weekend we went to WCEU, where Joost & Marieke talked about optimizing content! Missed it? WordImpress wrote a long article on their talk with slides and pictures!

"You can’t just have good keywords or long content. Your whole site needs to be optimized for best results. Good, quality content is relevant to the WordPress freelancer and content marketer alike. So, in that vein, let’s highlight some of Joost and Marieke’s main points!"

Read about quality content and how to be the best result!

This week's posts

Call-to-action update
Your call to action needs to be the main thing you want your visitor to do on that page, like buy your products or subscribe to your newsletter. Make sure that a call to action stands out on your site! Michiel explains how to optimize your call-to-action!​ »


Keyword research (ultimate guide)
Keyword research is the first step in SEO copywriting and an essential part of any SEO strategy. In this ultimate guide, we'll guide you through the many steps in keyword research!

Ask Yoast: tab pages and SEO

"What is your opinion on SEO and using tabs on pages? Should each tab have an optimized tab or just the first tab?"

Joost answers in his vlog!

Having a question for Joost yourself? Send an email to ask@yoast.com!
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