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Download
 
2016 Email Marketing Metrics Benchmark Study
 
See how you rank versus your peers on a wide range of email metrics.
     
  Download today  
     
 
 
To build a world-class marketing program, it's crucial to compare yourself to the best performers – but competitor data can be scarce.
 
With the exclusive "2016 Email Marketing Metrics Benchmark Study," this key data – and much more – is at your fingertips. Discover how you measure up across 25 open, click-through, list churn and mobile metrics, plus get insights on:
  • Industry-specific comparisons and geographic breakouts from across the world
  • Device usage, holiday trends, transactional emails and engagement rates
  • Benchmarks beyond "average," including median and top-performing quartiles
  • Using this data and related best practices to improve your email program
     
  Get your copy  
     
 
IBM IBM Marketing Cloud
 


IBM Marketing Cloud
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This information is provided as is without warranty of any kind, express or implied, and is based on current IBM product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this document. Nothing contained in this document is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors), or altering the terms and conditions of the applicable license agreement governing the use of IBM software.

© Copyright IBM Corporation 2016. IBM, the IBM logo, and ibm.com are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at ibm.com/legal/copytrade.shtml.
 
 

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