IBM Marketing Cloud

2016 Email Marketing Metrics Benchmark Study

See how you rank versus your peers on a wide range of email metrics.


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To build a world-class marketing program, it's crucial to compare yourself to the best performers – but competitor data can be scarce.

With the exclusive "2016 Email Marketing Metrics Benchmark Study," this key data – and much more – is at your fingertips. Discover how you measure up across 25 open, click-through, list churn and mobile metrics, plus get insights on:

Industry-specific comparisons and geographic breakouts from across the world
Device usage, holiday trends, transactional emails and engagement rates
Benchmarks beyond "average," including median and top-performing quartiles
Using this data and related best practices to improve your email program


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