Decline in Local Advertising Spending Slowed Down | | |
由於自2017年1月起admanGo增加了Google廣告網絡的覆蓋,桌上電腦與流動廣告的收入亦因此有所上升。根據admanGo監測的數據,1月至2月份桌上電腦的廣告收入按年上升5%,流動廣告的收入更勁增兩倍,Google廣告網絡分佔桌上電腦及流動廣告收入的18%及31%,而本地的整體廣告開支則按年減少2%。 請點擊這裡下載報告。 In view of the increased coverage in Google Ad Network (GDN) by admanGo from January 2017 onwards, a relative growth in adspend in desktop and mobile were recorded. According to admanGo, the adspend in desktop between January and February increased by 5% when compared with the same period last year, while the adspend in mobile was up by 207%. GDN accounted for 18% and 31% of the adspend in desktop and mobile respectively. The overall local adspend yet recorded a 2% YOY decline. Please click here to download the Full Report. | |
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