Business-to-business marketers are going all in on programmatic advertising but are challenged to find ways to align their lead gen efforts with impression-based targeting. This is among the key findings of the second annual B2B Marketing and Advertising Outlook from Dun & Bradstreet and Adweek, which also covers topics such as data-driven targeting, account-based marketing and the intersection of marketing and sales.

Register now to get an exclusive first-look at the study results, based on a survey of B2B brand marketers and agencies.