Recapping a transformational year of marketing
| | | | | First Things First | | December 29, 2019 | By David Griner |
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| Video Recap: The Most Memorable Ad Moments of 2019 | |
| | Look at you, checking email on the lost week...er, last week of the year. Well we're back at work too, and we're spending a lot of time thinking about the year that was 2019 in marketing, media and tech—along with what changes we expect to see in 2020.
In terms of ads, it was a solid—though not quite stellar—year. If you look through our list of the 25 Best Ads of 2019, you'll probably be pleasantly surprised by the range of high-quality and craft-driven work that came out this year We all witnessed the rise of Ryan Reynolds as a creative marketing powerhouse, with his work for Aviation Gin, Detective Pikachu and more culminating in Aviation's widely applauded followup to Peloton's viral ad. For Reynolds and many more, it was a year of crossovers and collaborations, a tactic that combines brand forces and marketing budgets with occasionally fascinating results, like the Bud Light-HBO Super Bowl mashup that we named our favorite ad of the Super Bowl (and, spoiler alert, of the year). Revisit the spots: Adweek video editor Josh Rios created a mashup of the year's best ads. | | | |
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| | Adweek Promos and Events | New Year, New Decade and 20% off Challenger Brands Passes | |
| | Kick-start your 2020 goals by securing your pass to Adweek’s Challenger Brands summit, a Brandweek event, at 20% off. Don’t wait, there are limited passes available at this special rate – register before Jan. 4 using code: YEAR2020 to claim yours. | |
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| | Featured Jobs | PwC San Francisco, California | PlayPower Charlotte, North Carolina | Axios Arlington, Virginia | PullSpark Chamblee, Georgia | Discovery Communications New York, New York | | |
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