Did you know 94% of marketers have changed their digital strategy in the past 18 months? Not surprising when you hear that as many as 40% of consumers have switched brands or retailers during the pandemic.

With customer loyalty low – and the cost of acquiring new customers high – marketers need to focus on sustaining engagement with each and every customer. They must reimagine some customer experiences (CX) altogether.

This new report analyzes the results from 8,000 consumers and 800 marketers in a global survey conducted by Vanson Bourne and Acquia. It explores:

The strategies marketers are using to adapt to new customer behaviors
The top technologies marketers have invested in over the last 18 months
How marketers are using personalization in their digital experiences