Good morning, Marketer, and is it CDP time?

If you want to commit to a CDP but can’t decide whether to buy it, build it in-house or compose it around your existing data capabilities, help is on hand.

Our friend David Raab, CDP Institute founder, is offering a free course on just those topics. “It should provide useful background as you deal with the many opinions on the topic,” David told us. “We take no particular position on what’s the best choice, but rather try to identify all the issues that people need to consider.”

You can take the course modules at your convenience, but seats are limited — if you’re interested, start here.

Kim Davis,
Editorial Director

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