WardsAuto Dealer 5
 
WardsAuto Dealer 5
 

DECEMBER 20, 2021

Hey there. Welcome to the WardsAuto Dealer 5 for Monday, Dec. 20. We've put together items from WardsAuto.com and across the Internet. So let's go:

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You drive. We’ll navigate
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1.

2022 Forecast Calls for 15.5 Million U.S. Sales, Up 2.7%

It could take until 2024 or even 2025 for the auto industry to satisfy pent-up demand and fully rebuild new-vehicle inventories, say IHS Markit forecasters.

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2.

Ghosn Sees Industry BEV Plans as Vindication

Under Ghosn, Nissan, along with Tesla, led the industry’s charge on battery-electric vehicles in 2009 – a strategy widely questioned at the time. Now the former Nissan CEO predicts the industry will go “100% electric” in the future.

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How the Chip Shortage is Impacting Car Buyer Behavior
The chip shortage has had major impacts on the automotive inventory, but just how disruptive to car buyer behavior? Consumer research compares shoppers’ attitudes when impacts were first realized to their buying behavior now that awareness is more widespread.

3.

Texas Auto Dealer Indicted In Murder-For-Hire Plot

Erik Charles Maund allegedly paid to have a Nashville woman and her boyfriend kidnapped and killed, Jalopnik reports.

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4.

SMS Marketing 101 for Auto Dealers

Text is the only marketing channel with a 98% open rate. Join this Jan. 19 free webinar where experts from Podium will cover everything a business needs to get started using SMS Text messages for marketing.

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5.

Making Battery Packs Better: Industry Eyes Key Targets for 2025

Industry insiders see battery packs getting lighter and playing a bigger role in the structural rigidity of the vehicle as automakers push for longer ranges, faster charging and lower costs for next-gen battery-electric vehicles.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Tom Murphy at tmurphy@wardsauto.com

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...