DAILY SCOOP

Popeyes sponsors a viral star, TikTok bans spread to colleges and more

Plus: How companies combat fake online reviews.

EXTERNAL COMMUNICATIONS

Why 2023 is the year of the chief communications officer

It's time to break free of marketing.

MEDIA RELATIONS

How to turn owned content into earned media wins

If you've got a great library of owned content but don't know what to do with it, start here.

DAILY SCOOP

Culture wars claim M&Ms, new AI problems for CNET and more

Plus: How luxury developers are courting influencers without spending a dime.

SOCIAL MEDIA

8 new social media features you need to know about this week

Including updates from Instagram, YouTube, TikTok and Twitter.

CONTENT MARKETING

5 tips to developing B2B content that drives leads

Ways to cut through the noise.

DAILY SCOOP

TikTok ‘heats’ videos, most approve of NFL’s handling of Hamlin and more

Plus: How hotels are adapting to a change in business travel.

EXTERNAL COMMUNICATIONS

A how-to guide on collaborating with influencers

Wells Fargo’s Nicole Dye-Anderson shares the best ways to work with influencers.

PR

What a difficult fertility journey taught me about being a better communicator

The hardest journeys have lessons to teach.

DAILY SCOOP

Alec Baldwin faces charges and pitches see decreased response rate

Plus: T-Mobile has another data breach.

CAREER LADDER

6 questions with: Lisa Lanspery of Synchrony

We caught up with Lisa Lanspery of Synchrony to learn about what excites her most about the future of communications and the best advice she's ever gotten.

PR DAILY AWARDS

How The Martin Agency repositioned AXE to vibe with Gen Z consumers

With $0 media spend, the #DogeCan campaign generated 2 billion impressions.

MEDIA RELATIONS

How press releases can break through paywalled news

Tired of hitting paywalls? This can help.

CRISIS COMMUNICATIONS

What you can learn from Southwest’s comms meltdown

Behind the airline failure was a comms breakdown.